Guildwood Village Brand Program
Client: The Guilldwood Village Community Association
Services: Brand Program
Completed: Ongoing - Expected September 2018
Reference: Available on Request
Marsha Leverock | Designer
The GVCA was formed in 1958. Over the years, they have earned a reputation for caring about our community, for providing responsible leadership and promoting community spirit through community events such as Christmas and New Years Celebrations, Guildwood Day and a community Garage Sale Day. The GVCA is made up of an Executive Committee elected by residents as well as committees such as Finance, Membership and Communications.
OmniWorx Inc's Graphic Design Principal worked with the GVCA as part of a group focused on creating a brand as well as a flag for the Guildwood community. Over a period of a year the group distilled many ideas and concepts down to the above concept through research and community consultations.
The four symbols used in the concept above represent four aspects of the community that make the Guildwood community distinct from any other community in Toronto. The community's distinct mid-century modern houses represented by the house icon in the shape of that distinct design, The Guild of all Arts started by community founders Rosa and Spencer Clark represented my the Greek columns, the communities abundance of parks represented by the trees and our location atop the Scarborough Bluffs. All of these symbols together provide a distinct image of what the Guildwood Community is.
*The symbols themselves were designed by Marsha Leverock however the brand was designed by OmniWorx Inc.*