Doors Open Toronto 2017 Wayfinding
Client: The Ontario College of Teachers
Completed: May 2017
Reference: Available on Request
The Ontario College of Teachers participated in Doors Open Toronto 2017 to show the public a little bit of what the College does. The College needed a temporary bilingual signage program that helped visitors that were new to the building navigate their way around the different floors available for public viewing. The signs were used successfully by over 400 people who visited the College over the course of the weekend.
As a Production Designer at the College, Jack designed and produced in-house a complete temporary signage program that allowed guests that spoke both English and French to navigate the 3 public floors with ease. He also designed a pamphlet as a guide to what was on each floor that was given to guests on their arrival.
To plan the system Jack was given the floor plans of the 3 floors that would be accessible to the public. He spoke with planning staff to learn what areas would be available for the public to view and where they would be located. He then walked the floors himself, marking decision points for each floor. Being a relatively new staff member, Jack was in a unique position to be able to accurately define the decision points. Connecting both what he learned from the planning staff and from his own walk, Jack created a Decision Point Analysis that showed where each decision point was and what information he felt was needed to accurately direct guests around the building. Based on the information from his Decision Point Analysis, Jack created a Signage Placement Map and a Message Schedule.
Jack started the design process by sourcing some of the standard signage icons for directional arrows, washrooms, stairs, elevators etc. He then created simplified maps of what could be seen on each floor utilizing the icons that he had found.
Jack designed the maps to make sure the areas of each floor that were accessible to the public were clearly distinct from the areas not accessible. He placed these maps on the first signs the visitors were presented with right out of the elevator to allow them to orient themselves.
There were three major sizes of signs these were 2 ft by 7 ft and 2 ft by 3 ft directional signs and 11 in by 17in destination signs. Signs were printed on a large format inkjet printer and either attached directly to the wall or pasted to foam core and then placed on an easel. They were secured using removable velcro strips as they could not be attached to surfaces in such a way that would cause damage because of the temporary nature of the signs
The signs were designed to display in both of official languages as the College has members in both the English and French public school boards. Jack worked with the in-house translation team to ensure accuracy of the French text.
Although the College intended to only use these signs for Doors Open they were so well received by the public that they used them again for their June Council Meeting, Annual Meeting of Members and 20th Anniversary Stakeholders Reception.