Toronto Container Company Brand Identity

 TCC's Trade Show Display. The Banner and Logo were designed by OmniWorx Inc.

TCC's Trade Show Display. The Banner and Logo were designed by OmniWorx Inc.

Client: Toronto Container Company
Services: Brand Program
Completed: October 2017

The Toronto Container Company (TCC) is a startup that will create temporary retail space/popup market on temporarily vacant lots built from old shipping containers in true “cargotecture” style.

OmniWorx Inc. was contracted to use an existing font created for TCC to create a unique industrial brand. The brand was designed to attract the young entrepreneur with an opportunity to set up a storefront in a smaller, more affordable venue. TCC would offer these business owners flexible lease terms with affordable rates along with a unique venue to set up shop. The second target market were the young, hip, 20-35 year old crowd who are looking for a contemporary shopping and culinary venue to find new fashion forward products.

We started the project by performing some preliminary research on the look of shipping containers as well as the “cargotecture” trend to come up with some initial ideas. We designed a logo that represented stacked shipping containers with the company names printed on them. This logo connects to both the young professional entrepreneur as well as the hip crowd and is professional enough to be presented in a corporate setting but still fun enough to be slightly outside corporate lines.