Derrick Zuber Brand Identity

Client: Derrick Zuber Music
Services: Brand Program
Completed: Ongoing
Reference: Available on Request

Additional Credits:
Meghan Zuber | Logo Design

Derrick Zuber  grew up in Toronto Canada, but now resides in Oshawa Ontario and has played guitar for such artists as Juno nominee Blaise Pascal, Jason Grills and Marion Drexler. His influences are diverse, ranging from country, including artists like Brad Paisley, Keith Urban and Blue Rodeo; to rock and blues, with artists as Eric Clapton, John Fogerty and the Beatles. All of this combined with Derrick's user of the guitar, bass, mandolin, and banjo create a sonic landscape that is both eclectic and tastefully combined.

OmniWorx Inc. worked with Derrick to build brand assets around his existing logo. We created a brand that successfuly merged Derrick's country, rock and blues influences into one visual system. We used Copperplate for the headings to not only fit with the old western style of the logo but also also communicate that he was predominantly a country musician with influences in rock and blues. I kept images of Derrick monotone to match the old fashioned style of the brand and to also add some mystique to the image and to Derrick. 

I launched the brand with a redesign of his website and followed it up with the design and production of two banners that featured his contact information and album releases that would be displayed at his shows.