A Brand That Reflects Your Destination.

Companies with strong and relevant brands outperform their competitors by 73% in terms of revenue growth.

Whether you’re launching a new venture or refreshing your look for a new season, your brand is more than just a logo, it’s the story you tell visitors before they ever arrive. We create branding that reflects the character, charm, and experience of tourism businesses across Peterborough and the Kawarthas. From small seasonal operators to year-round destinations, our branding packages are designed to meet you wherever you are on your journey.

Trailhead

Perfect for startups or businesses taking their first steps toward a professional image. The Trailhead Package includes a custom logo design, a simple colour palette, and type selections to get you off the ground with confidence.

Package Includes:

  • Discovery Meeting.

  • 3 initial brand concepts including,

    • Colour Logos

    • Type Samples

    • Colour Samples

  • 1 round of revisions to a selected concept.

  • Final Deliverables:

    • Brand guidelines document detailing typefaces and colour codes

    • Logo files in colour, in black and in white in both vector (.eps) and raster (.png) formats

A color palette with nine color samples and their descriptions. The colors from left to right are red, blue-grey, yellow, rust, green, pink, deep red/rust, and black. Accompanying text explains each color's significance and provides their color codes. To the right, there are two large text blocks in different fonts: the first says "Sphinx of black quartz, judge my vow" in a regular, light font, and the second repeats the same phrase in bold.

Branding Packages

Colorful lines in red, blue, yellow, brown, green, pink, and red on a black background
Logo of Lakefield with a stylized person and colorful dotted line.
Logo for ExPLORE Buckhorn with a red location pin above the letter P and colorful lines below the text.
Logo for Explore Douro Autumn, featuring a stylized figure with a green circle head and black body, and colorful lines beneath the text.
Logo of Apsley, featuring a pink ribbon and multicolored dashed line.
A collection of business cards featuring the name Thamer Linklater, who is a Chaos Controller, with contact details including phone number and email, and a logo with wave-like lines.
A business brochure introducing Thamer Linklater, a chaos controller. It features his photo, description of his work, and a quote. The brochure has a light pink background and includes images of a salon and a team in an office.
A visual guide for logo variations of Top Roofers, showing different font styles and color schemes, with color codes and font details, and description of a font style.
A white work van for Top Roofers parked on a residential street, with a man in the driver's seat smiling. The van has a ladder on top and company information printed on the side, including logo, website, phone number, and tagline.

Explorer

For businesses ready to grow their presence and connect with visitors in a more meaningful way. The Explorer Package builds on your foundation with expanded visual identity, logo variations, a brand guideline document, and basic print collateral such as business cards or rack cards.

Package Includes:

  • Discovery Meeting.

  • Initial Design Brief.

  • 3 initial brand concepts including,

    • Colour Logos

    • Type Samples

    • Colour Samples

  • Up to 2 rounds of revisions to a selected brand concept.

  • Design of one of the following assets: Business Card Template, Slide Deck Template, Post Card/Door Hanger or Brochure.

  • Up to 2 rounds of revisions on the above assets.

  • Final Deliverables:

    • Brand guidelines document detailing typefaces and colour codes.

    • Logo files in colour, in black and in white in both vector (.eps) and raster (.png) formats.

    • One print ready version of the asset selected by the client.

Landmark

Our most comprehensive branding package, designed for tourism businesses looking to fully define their identity. The Landmark Package includes brand strategy consultation, a full visual identity system, tone of voice guide, social media templates, and a complete set of marketing materials to ensure your brand looks consistent everywhere it appears.

Package Includes:

  • Discovery Meeting.

  • Customer & Stakeholder consultation including

    • A 1-hour onsite workshop at the clients site anywhere in the counties of Peterborough or Northumberland or the City of Kawartha Lakes or or held virtually.

    • Creation of a branding survey to be sent to past and current customers.

  • Initial Design Brief.

  • 3 initial brand concepts including,

    • Colour Logos

    • Type Samples

    • Colour Samples

  • Up to 2 rounds of revisions to a selected brand concept.

  • Design of three of the following assets: Business Card Template, Slide Deck Template, Post Card/Door Hanger or Brochure.

  • Up to 2 rounds of revisions on the above assets.

  • Final Deliverables:

    • Brand guidelines document detailing logo usage, typefaces, colour codes, tone of voice, social media graphics and photography or illustration direction.

    • Logo files in colour, in black and in white in both vector (.eps) and raster (.png) formats.

    • One print ready version of the asset selected by the client.

Frequently Asked Questions

  • With OmniWorx Design, the length of the project mostly depends on the responsiveness of our clients. With that said the quickest turnaround for a brand is about a month before requiring express fees. We have worked on projects taking up to a year and we would rather not have projects take longer than that unless it is about how our client rolls out the completed brand.

  • For branding projects, typically we ask for:

    • 25% at the time a quote is accepted,

    • 25% upon completion of the initial design before our first review,

    • 25% upon final approval of design,

    • 25% upon delivery of stated final deliverables,

    Invoices are all due upon receipt.

  • At the end of our project, upon payment in full, our clients get fully editable files for future updates.

    Assuming your project is paid in full, our clients own unlimited rights to any of the final products we provide to make any necessary updates. OmniWorx Design retains the right to showcase projects for promotional purposes, including but not limited to on our website, social media and award entries.