Premium Domains for Premium Experiences in Peterborough & the Kawarthas!
For tourism and hospitality businesses in Peterborough & the Kawarthas, your website is often the first point of contact with potential visitors. Before they see your photos, read your story, or book an experience, they see your domain name. A domain isn’t just a technical requirement, it’s a branding decision. The right domain can instantly communicate what you offer, attract the right audience, and make your business easier to remember in a competitive tourism landscape. While many businesses default to a traditional .com or .ca, premium top-level domains (TLDs) offer an opportunity to be clearer, more descriptive, and more aligned with your experience-driven brand.
Ongoing Scam Targeting Squarespace Websites.
OmniWorx Design was made aware, by Squarespace, of an ongoing scam affecting Squarespace websites designed by Squarespace Circle Partners in October of 2025. We took action to alert all of our current and past website clients at the time through this email. We wanted to inform our clients that this scam is ongoing and continues to target Squarespace users. At OmniWorx we have not recieved any reports of scammers targeting our clients at this time but please continue to be vigilant. We have included some information from Squarespace and some information on how you can protect yourself and your website in this post.
Should Canadian Tourism Businesses Be Worried About U.S. Website Hosting?
If you run a tourism business in Canada, a lodge, outfitter, attraction, restaurant, or tour company. your website isn’t just marketing. It’s bookings, credibility, and often your primary point of contact with visitors from around the world. Lately, some Canadian business owners have asked us a fair question: “Given current geopolitics, is it risky to keep our website hosted by a U.S. company?” It’s a reasonable concern. Headlines can make things feel uncertain. The good news is that for most Canadian small businesses — especially in tourism — the real-world risk is much lower than it might seem. Let’s break it down.
How to Work with a Graphic Designer: From Vision to Finished Project
Are you looking for a refreshed website? Need to stock up on business cards? Or looking for signage? A graphic designer is the perfect person to help you with these projects.
Looking Ahead to 2026: Design and Marketing Trends for Small Businesses and the Tourism Industry
The most resilient businesses are usually the ones that plan ahead. A new year brings a chance to reset, refresh, and refocus on your business goals. The slower winter months allows tourism based businesses to prepare for the summer season. Setting aside time for marketing, networking, and planning new experiences or products. This month OmniWorx will be sharing a set of actionable insights to help you stay fresh and focussed on marketing in the months ahead.
Beware the “Fake Delivery” Email: How Retailers Can Protect Themselves This Holiday Season.
The holiday season brings a welcomed rush of customers, community events, and extra revenue for small businesses. Unfortunately, it also brings a spike in scam attempts—especially those targeting retailers through fake delivery or “missing package” emails.
OmniWorx Design Launches “Fetch a Domain, Save a Life” to Support Peterborough Humane Society
OmniWorx Design is proving that doing good can start with something as simple as registering your website. Through its new “Fetch a Domain, Save a Life” initiative, the Peterborough-based design firm will donate $5 from every new .com or .ca domain registration, transfer, or renewal to the Peterborough Humane Society.
How Cottage Resorts in Peterborough & the Kawarthas Can Stay Connected, and Grow, Through Winter
When the docks come in and the boats are stored away, it’s easy to think the season’s over. But for cottage resorts in Peterborough and the Kawarthas, winter doesn’t have to mean going quiet. In fact, it can be a time to build deeper connections with your guests, attract new kinds of visitors, and set yourself up for a strong spring. At OmniWorx Design, we see the winter months as an opportunity, not an obstacle. With the right digital marketing and seasonal storytelling, local resorts can stay top of mind all year long.
OmniWorx Design Wins Professional Services Award at Peterborough & Kawarthas Chamber of Commerce Business Excellence Awards
OmniWorx Design is proud to announce it has been awarded the Professional Services Award at the Peterborough and Kawarthas Chamber of Commerce Business Excellence Awards. This prestigious award recognizes businesses demonstrating exceptional service, professionalism, and community involvement in sectors regulated by provincial regulatory bodies.
Squarespace Circle Day 2025: What We’re Bringing Back.
As a Gold member of Squarespace’s Cricle Program, OmniWorx Design had the opportunity to attend Squarespace’s Circle Day 2025. Here is what we learned and what we are taking back to our clients.
Do You Still Need a “Home” Button on Your Website?
When designing or refreshing your website, one of the small but surprisingly important choices is whether to include a “Home” button in your navigation. In the early days of the web, the Home button was essential — it was the clearest way to get back to your main page. Today, things have changed. Most internet users now expect the logo in the corner of a website to link back to home. So, is a dedicated “Home” button outdated? Or does it still have value? Let’s break it down.
Capturing Fall Tourists: How to Market Locally in Peterborough and the Kawarthas
The summer is over but that doesn’t mean visitors stop coming. Instead of taking longer stays to soak up the sun on the water or at the locks, fall travelers take long drives viewing the fall colours or are indoors at museums or cozy cafes. If they are outdoors, they are probably looking to bird watch or to visit pumpkin patches. Keep on reading to see how to appeal to couples taking a weekend off, empty nesters filling their time, or work-at-home folks looking for a stay-cation over the quieter fall months.
Fall in Love with Your Brand Again: A Visual Identity Checkup
As summer winds down in Peterborough and the Kawarthas, many small businesses shift gears. The cottagers and vacationers head home, and the fast pace of tourist season begins to ease. But fall brings its own kind of opportunity—quieter travellers, weekend visitors, and locals looking to rediscover what’s right in their backyard. It's the perfect moment to pause and ask: Does your brand still reflect who you are and where you're going?
Search Engine Optimization (SEO) in the Age of AI.
The use of AI for completing tasks has been greatly increasing overall, but especially in the use of AI driven search engines. According to research done by Advanced Web Ranking, Google uses AI summaries in 50% of searches, compared to 25% of searches about 10 months ago. Businesses are also relying more on AI, 12.2% of businesses are using AI to produce inventory or deliver services, double the 6.1% of businesses doing the same in 2024. It is also noted that visitors from AI searches convert to customers at higher rates than traditional searches.
5 Ways to Get Your Tourism Business Ready for Fall and Winter Bookings
Pretty soon the summer will be over. Many of the cottagers and vacationers will have gone home, Silver Bean will have closed, and the last of the Lift Lock Tours will have happened. The hot days with late sunsets may be over but visitor season is not finished! The fall and winter months bring a different kind of visitor: quiet travellers, weekenders, event-goers, and the stay-cationers. So, don’t miss out on off-season sales. Keeping revenue going during off-season ensures that expenses will be covered, inventory topped up, or improved, and marketing is covered. You won’t have to hustle quite as hard to make ends meet. Below are 5 tips to set yourself up for success this off-season.
Why Hiring an RGD Matters: Accountability in Graphic Design for Small Businesses
When small businesses and nonprofits invest in design, they’re often balancing tight budgets with high expectations. But one factor that’s often overlooked in choosing a designer is accountability. What happens if the work isn’t delivered as promised? Or if ethical concerns arise? That’s where working with a Registered Graphic Designer (RGD) makes a real difference.
Event-Ready Branding: What Local Businesses Need for Summer Festival Season.
Summer festivals and events are a big deal in Peterborough and the Kawarthas. There's something every weekend: farmer’s markets, Folk Fest, MusicFest. These events are ideal for attracting new and ongoing customers, but the important part is standing out. Banners, flyers, signs, and the right design make you more memorable and approachable. Keep on reading for tips on outstanding design during Summer festivals.
Quick Wins for Summer: 5 Easy Design Upgrades You Can Do Today.
The Silver Bean is open, the Little Lake fountain is on, and bars and restaurants have opened their patios for the season. The summer season is officially here, which is when Peterborough and the Kawarthas receive the most visitors and tourists all year. As a small business, attracting new visitors is a priority and can be a challenge. This month, let’s go over some design updates to add a flare to your business. Read on for 5 ‘quick wins’ and how OmniWorx can assist you.
Beware the Cold Call: Website Edition
At OmniWorx Design, we occasionally receive calls from companies, usually from overseas, offering custom website services at surprisingly low prices—sometimes even as a “one-time fee.” Recently, we took one of these calls to see how they pitch their services. What we encountered was a useful reminder of why businesses should be cautious when engaging with unsolicited offers, especially those that make sweeping claims about platforms like Squarespace.
How U.S. Tariffs Could Impact Tourism in Peterborough & the Kawarthas: What Small Businesses Need to Know
The tourism industry in Peterborough and the Kawarthas thrives on visitors looking for a peaceful retreat, outdoor adventures, and unique local experiences. Many small businesses—from boutique hotels and B&Bs to tour operators and restaurants—rely on American tourists who make the short trip across the border. However, recent discussions about U.S. tariffs and trade policies could have significant ripple effects on local tourism. As a marketing and graphic design firm dedicated to supporting small businesses in the tourism sector, we want to explore what these changes could mean and how businesses can adapt.