Squarespace Circle Day 2025: What We’re Bringing Back.
As a Gold member of Squarespace’s Circle Program, OmniWorx Design had the opportunity to attend Squarespace’s Circle Day 2025. Here is what we learned and what we are taking back to our clients.
Products Updates
We heard lots of exciting updates from the Squarespace team on what we can expect in terms of functionality and the future of Squarespace’s products!
Website Design & Layout Tools
Squaresapce is adding lots of new functionality to its website builder to allow for even more flexibility when creating websites where we don’t have to work with code. Here are some of the new functionalities that are being launched soon.
Custom Font Upload. If your brand has a custom font you want to use on your website we will be able to upload it directly to Squarespace to put it in your site. No more having to find a different font that Squarespace supports or adding custom fonts with code.
Block Transformations & Animations. New functionality that will allow more customization of content blocks.
Mobile Overrides. Does that header look better centred on your mobile site? Maybe that image doesn’t need to be on mobile? We will be able to further customize the style of items on our clients sites completely separate from your desktop site.
BeaconAI
Squarespace will be launching an exciting new AI tool to help business owners maintain their website even more easily! Introducing Beacon AI, this new AI tool integrated into Squarespace’s builder can help guide users based on the content of their individual website and even help make the actual changes to the website. Helping business owners save time.
Upcoming BeaconAI Features:
Discount Generator
FAQ Generator
Broken Link Scanner
SEO Scanner V2
Privacy Policy and Terms of Service Generator
AIO Scanner
Beacon AIO Scanner
The feature of BeaconAI that we at OmniWorx Design are most excited for is the new AIO Scanner. This feature will help us and our clients create a site that appears in AI models. It will allow us to test whether our client’s site on AI searches when certain prompts are put in and see where we can make improvements to your site.
Strategies for AI Search Engine Optimization (AIO)
Traditional Search Engine Optimization (SEO) Strategies
The first and most important tip for AIO is to make sure your traditional SEO is already on point. Make sure your keywords, meta titles. meta descriptions and alt text is all there. These are some of the same things that AI reads as it searches from a prompt.
Optimize what AI is already looking for.
Audit AI Visibility Using AI
To understand how your content performs in an AI-driven search environment, you need to measure its visibility through AI tools. Platforms like Squarespace’s BeaconAI AIO Scanner can evaluate your content, suggest improvements, and highlight areas where your AI presence is weak. These tools analyze content structure, keyword relevance, readability, and even semantic relationships between topics to provide a comprehensive audit.
Regular AI visibility audits are critical because AI search engines evolve quickly. What ranks well today may not tomorrow. Using AI to analyze AI visibility creates a feedback loop, allowing you to continuously adapt content to meet AI evaluation standards.
Brand Mentions
Brand mentions are more than just backlinks—they are signals of authority and relevance in an AI-driven landscape. When other websites, blogs, or social platforms mention your brand in contextually relevant ways, AI algorithms pick up on these signals as indicators of credibility and trustworthiness.
To boost brand mentions, consider strategies like guest posting, press releases, influencer collaborations, and actively engaging on industry forums or social media. The key is to ensure these mentions appear naturally in content that aligns with your niche. Over time, consistent brand presence across multiple platforms reinforces your authority in AI-driven search results.
Boost Brand Sentiment
Positive brand sentiment directly influences how AI perceives your business. AI algorithms often factor in user reviews, social media feedback, and engagement signals when determining content quality and trustworthiness.
To improve brand sentiment, focus on creating content that highlights your expertise, shares success stories, and engages users in meaningful ways. Respond promptly to reviews and comments, provide excellent customer experiences, and encourage satisfied customers to share their experiences online. Over time, a strong, positive brand sentiment helps your content gain higher visibility in AI-driven search results.