Quick Wins for Summer: 5 Easy Design Upgrades You Can Do Today.
The Silver Bean is open, the Little Lake fountain is on, and bars and restaurants have opened their patios for the season. The summer season is officially here, which is when Peterborough and the Kawarthas receive the most visitors and tourists all year. As a small business, attracting new visitors is a priority and can be a challenge. This month, let’s go over some design updates to add a flare to your business. Read on for 5 ‘quick wins’ and how OmniWorx can assist you.
Quick Win #1: Refresh Your Storefront Signage
First impressions are no joke, they can have lasting impacts on relationships with customers. One of the first things a potential customer notices is signage. Consider updating colour palettes, layouts, and the information displayed. Bright colours, seasonal photos, and updated hours are all great additions.
Action: Add a summer colour palette to signage. A graphic designer can help!
Quick Win #2: Add a Seasonal Banner to Your Website
Other first points of contact are online: websites and social media. Just like signage, updating banners and buttons on your website can help attract new and repeat customers. Creating and promoting limited editions, events, or summer packages for products and services are an excellent way of increasing traffic. They can also boost sales and improve engagement.
Action: Create a summer deal, event, or service.
Quick Win #3: Update Your Social Media Graphics
Just like websites, social media accounts are fantastic points of contact with customers. Keep customers engaged by uploading new and relevant graphics. Swap out that profile pic of you beside the fireplace with a photo at the beach or with a cocktail. Adding seasonal images, like beaches, pools, and travel, keeps your page up to date and increases traffic. There are plenty of tools you can use for content creation: Canva, Adobe, Later, TikTok, and many more.
Action: Create a summer-themed profile picture.
Quick Win #4: Print New Menus, Flyers, or Rack Cards
So, now you have traffic coming in and out of your storefront, online, or engaging with your social media. Other ways of drawing people in are having a presence at local events, like markets, festivals, |Chamber events and locations, and tourism hot spots. Whether it’s for selling products or promoting services, having information available on flyers, cards, posters, or even the menu is a great tool. Use those colour palettes from your signage, and have those photos. Don’t forget to focus on easy-to-read cards and make them last. Use cardstock, cardboard, or even craft paper to prevent damage.
Action: Design a new menu or flyer for distribution. Hiring a graphic designer will ensure that they are easy to read and durable.
Quick Win #5: Revisit Your Call-to-Action Design
Excellent advertising includes calls to action for customers and clients. While you are busy updating your advertising avenues, updating those calls to action are easy to include. Add new signs promoting a sale, or buttons to hand out. Be sure to make these clear and precise. Phrases like “Book Now for July” or “Sign Up Today” are more effective than generic phrases like “Book Here” or “Sign Up Here.”
Action: Create and Share a Call to Action.
Now that the summer season is here and you have clear actions to take, We encourage you to choose 1 or 2 upgrades to implement this week. Not sure where to start? Email OmniWorx Design for fast-turnaround services.