Beware the “Fake Delivery” Email: How Retailers Can Protect Themselves This Holiday Season.
The holiday season brings a welcomed rush of customers, community events, and extra revenue for small businesses. Unfortunately, it also brings a spike in scam attempts—especially those targeting retailers through fake delivery or “missing package” emails.
Quick Wins for Summer: 5 Easy Design Upgrades You Can Do Today.
The Silver Bean is open, the Little Lake fountain is on, and bars and restaurants have opened their patios for the season. The summer season is officially here, which is when Peterborough and the Kawarthas receive the most visitors and tourists all year. As a small business, attracting new visitors is a priority and can be a challenge. This month, let’s go over some design updates to add a flare to your business. Read on for 5 ‘quick wins’ and how OmniWorx can assist you.
Beware the Cold Call: Website Edition
At OmniWorx Design, we occasionally receive calls from companies, usually from overseas, offering custom website services at surprisingly low prices—sometimes even as a “one-time fee.” Recently, we took one of these calls to see how they pitch their services. What we encountered was a useful reminder of why businesses should be cautious when engaging with unsolicited offers, especially those that make sweeping claims about platforms like Squarespace.
Buy Local: Why Should You Work With A Local Graphic Designer.
There are a lot of options out there for small and mid-sized businesses when it comes to getting design work done. There are a number of companies offering flat rate monthly design services, there are contest sites that garner 100’s of designs for $100 and people who will do a number of large design tasks for under $100. Not to mention companies from overseas offering what looks like a good deal. Why should your small business choose a local designer?
Using the “Know, Like, Trust Principle” in Social Media
It is a simple fact in business, people will do business with those that they Know, Like & Trust. That is the nature of business today as we are inundated with mass marketing yelling at us from the time we wake up to when we go to sleep. Customers and clients want to feel genuinely connected to the brands and businesses they buy from or work with. How can you reach out and get your target market to know, like and trust you in a crowded social media market?
Client Feature
We first began working with Top Roofers in January of 2020 to update their website and soon proved that we could bring even more value to their business. We worked with Top Roofers to update their brand, create a newsletter and provide support for social media promotions. We are continuing to work with Top Roofers in 2021 to continue to update their branding collateral to the new brand, create a spring marketing campaign for local papers, postcards and billboards and continuing to produce newsletters.
4 Ways to Pivot Your Service Offerings Back Into Lockdown.
The Province is on the verge of another lockdown like we saw in April and May. Though the busy shopping season will be finishing up in less than a week, it is still important to your business to be able to make it through the next month of lockdown, essential or non-essential.
Logo Design: Why You Need a Professional Designer.
With so many cost effective options for brand design, what value does a professional designer or design firm bring to the table?
Municipal Resources for Small & Mid-Sized Business Owners
There are a number of resources that municipalities have created for small businesses in the their cities to help them navigate through this COVID-19 pandemic. We have created a listing of some of the resources offered in the City of Toronto, the City of Peterborough & the City of the Kawartha Lakes. Make sure to check them out.
Client Feature
Cliffside Village Books
Over the summer of 2019 we worked with Genevieve of Cliffside Village Books to design a new store front sign for her business. We worked with Genevieve to create a new storefront sign that was not only easy to read from the street but also on brand to fit with the feel of the rest of the store.
Is Squarespace Actually SEO Friendly?
The short answer is YES! Sites made from high quality templates such as those from Squarespace and Wordpress perform just as well in Google searches if used properly.
Readability and SEO: Writing tips to boost your search ranking
Readability and SEO (search engine optimization) go hand-in-hand. Search engines like Google are on the hunt for the most valuable, relevant results for user queries. That means not only finding the best information, but also finding content that’s interesting and easy to read.
Trade Mark Registration in Canada
There are many benefits to registering your company’s logo or other proprietary marks in Canada but is it really worth the paper work and cost? There are also some changes to the registration process that came into effect in June to align Canada’s trademark registration process with those of over 100 countries internationally. Let’s explore some of the benefits that registering a trademark nationally may give to small and mid sized business owners and discuss what some of the changes may offer business owners.