Buy Local: Why Should You Work With A Local Graphic Designer.
There are a lot of options out there for small and mid-sized businesses when it comes to getting design work done. There are a number of companies offering flat rate monthly design services, there are contest sites that garner 100’s of designs for $100 and people who will do a number of large design tasks for under $100. Not to mention companies from overseas offering what looks like a good deal. Why should your small business choose a local designer?
We have already covered why you need a Professional Graphic Designer or firm working for your business but why should you choose someone local? Here are 5 reasons to work with a local Graphic Designer
5. Communication & Accessibility
Working with a locally based graphic designer means that you are always within reach of your designer. When it comes to communication, you are not only able to email, call or Zoom with them you are also able to meet them in person on your premise or theirs. This also means that they are working in the same time zone as you so they are online when you are. The benefits of this accessibility and easy communication include being able to collaborate on a project significantly more easily, being able to build a better relationship with your designer or firm as well as improved support and training on things such as website maintenance or using certain applications.
4 & 3. Better Understanding of Your Local Market / Better Understanding of Your Business
I put these two together because they are similar and both important for the same reasons. When you are working with a graphic designer you want to work with someone who will take the time to not only understand your business and industry but also the market in which you operate. A pet shop in Scarborough is very different from a bed and breakfast in Peterborough. You want a designer who understands that what may work for one business may not work for another in another industry. A designer with local knowledge is also important because they know the trends in your area. Do you serve a residential area that is busy all year round or are you in an area that is highly seasonal with a large influx of tourists at certain points of the year. Marketing & catering to individuals in these areas take distinct strategies that a local graphic designer would understand because they are part of the community.
2. Local Knowledge
A local graphic designer or firm will have connections and knowledge of resources that exist within their communities. This includes subcontractors such as illustrators, photographers, copywriters, social media marketers and others who they may work with on your behalf to complete your project. They will know who else to turn to in your community to get support for your project as needed.
1. Local Reputation is at Stake
The small business world is small (no pun intended), a graphic designer who does amazing work will be talked about amongst business owners and referred to more work, on the other side, business owners will talk about the designer who didn’t deliver as promised on their project and that others shouldn’t hire them. Unlike overseas graphic designers, graphic designers who work in their community put their local reputation on the line each time they work with a client. They know that if a client has a bad experience it will affect their ability to gain more clients in that community, therefore a local designer is more incentivized to make sure their client is delighted.
About the Author - Jack C. Henry
A graduate of OCAD University’s Graphic Design program, Jack blends art with real-world business strategy. The result? Creative solutions that add value to your business. Jack has designed for a wide range of industries including restaurants, retail stores, health care, community organizations and charities. As well as helping companies develop their brand, he creates beautiful marketing materials and signage.
About OmniWorx Design.
OmniWorx Design is a boutique design firm providing graphic design, branding, marketing services to individuals, small & mid-sized businesses. More...