How to Work with a Graphic Designer: From Vision to Finished Project
Are you looking for a refreshed website? Need to stock up on business cards? Or looking for signage? A graphic designer is the perfect person to help you with these projects.
Looking Ahead to 2026: Design and Marketing Trends for Small Businesses and the Tourism Industry
The most resilient businesses are usually the ones that plan ahead. A new year brings a chance to reset, refresh, and refocus on your business goals. The slower winter months allows tourism based businesses to prepare for the summer season. Setting aside time for marketing, networking, and planning new experiences or products. This month OmniWorx will be sharing a set of actionable insights to help you stay fresh and focussed on marketing in the months ahead.
Beware the “Fake Delivery” Email: How Retailers Can Protect Themselves This Holiday Season.
The holiday season brings a welcomed rush of customers, community events, and extra revenue for small businesses. Unfortunately, it also brings a spike in scam attempts—especially those targeting retailers through fake delivery or “missing package” emails.
Capturing Fall Tourists: How to Market Locally in Peterborough and the Kawarthas
The summer is over but that doesn’t mean visitors stop coming. Instead of taking longer stays to soak up the sun on the water or at the locks, fall travelers take long drives viewing the fall colours or are indoors at museums or cozy cafes. If they are outdoors, they are probably looking to bird watch or to visit pumpkin patches. Keep on reading to see how to appeal to couples taking a weekend off, empty nesters filling their time, or work-at-home folks looking for a stay-cation over the quieter fall months.
Search Engine Optimization (SEO) in the Age of AI.
The use of AI for completing tasks has been greatly increasing overall, but especially in the use of AI driven search engines. According to research done by Advanced Web Ranking, Google uses AI summaries in 50% of searches, compared to 25% of searches about 10 months ago. Businesses are also relying more on AI, 12.2% of businesses are using AI to produce inventory or deliver services, double the 6.1% of businesses doing the same in 2024. It is also noted that visitors from AI searches convert to customers at higher rates than traditional searches.
5 Ways to Get Your Tourism Business Ready for Fall and Winter Bookings
Pretty soon the summer will be over. Many of the cottagers and vacationers will have gone home, Silver Bean will have closed, and the last of the Lift Lock Tours will have happened. The hot days with late sunsets may be over but visitor season is not finished! The fall and winter months bring a different kind of visitor: quiet travellers, weekenders, event-goers, and the stay-cationers. So, don’t miss out on off-season sales. Keeping revenue going during off-season ensures that expenses will be covered, inventory topped up, or improved, and marketing is covered. You won’t have to hustle quite as hard to make ends meet. Below are 5 tips to set yourself up for success this off-season.
Why Hiring an RGD Matters: Accountability in Graphic Design for Small Businesses
When small businesses and nonprofits invest in design, they’re often balancing tight budgets with high expectations. But one factor that’s often overlooked in choosing a designer is accountability. What happens if the work isn’t delivered as promised? Or if ethical concerns arise? That’s where working with a Registered Graphic Designer (RGD) makes a real difference.
Event-Ready Branding: What Local Businesses Need for Summer Festival Season.
Summer festivals and events are a big deal in Peterborough and the Kawarthas. There's something every weekend: farmer’s markets, Folk Fest, MusicFest. These events are ideal for attracting new and ongoing customers, but the important part is standing out. Banners, flyers, signs, and the right design make you more memorable and approachable. Keep on reading for tips on outstanding design during Summer festivals.
Quick Wins for Summer: 5 Easy Design Upgrades You Can Do Today.
The Silver Bean is open, the Little Lake fountain is on, and bars and restaurants have opened their patios for the season. The summer season is officially here, which is when Peterborough and the Kawarthas receive the most visitors and tourists all year. As a small business, attracting new visitors is a priority and can be a challenge. This month, let’s go over some design updates to add a flare to your business. Read on for 5 ‘quick wins’ and how OmniWorx can assist you.
Preparing Your Business for the Holiday Season.
It may just be the beginning of Pumpkin Spice season but its a good time for small businesses to start thinking about their holiday marketing strategy for the upcoming season! The holidays are a crucial time for attracting visitors, boosting revenue, and building brand loyalty. To help you make the most of this festive period, OmniWorx Design has put together a comprehensive guide to ensure your business stands out and thrives during the busiest time of the year.
Don't Let Social Media Imposters Steal Your Shine: Avoiding Phishing Scams in Peterborough
At OmniWorx Design, our dedicated team understands the crucial role that social media plays in promoting your tourism business in Peterborough. By utilizing Facebook and Instagram advertisements effectively, you can significantly boost your presence to reach a wide array of potential customers. However, it is essential for business owners to stay alert and safeguard themselves against scammers who may try to deceive them with deceptive online phishing schemes.
Client Feature - Twohey Home
Last spring, OmniWorx Design had the pleasure of collaborating with Heather and Linda from Twohey Home in Peterborough to revamp their website. The objective was to elevate and contemporize their online presence to mirror the sophistication of their showroom and offerings. Here's Heather's feedback on partnering with us.
6 Winter Marketing Strategies for Golf Courses
As the winter season settles over Peterborough and the Kawarthas, local golf courses may face new challenges in attracting players and maintaining revenue. However, smart marketing strategies can ensure that these courses remain on the radar of golf enthusiasts throughout the winter months. By implementing creative and targeted winter marketing initiatives, golf courses can keep their businesses thriving even when the fairways are covered in snow. Here are six key strategies that golf courses in Peterborough and the Kawarthas should consider
Embrace the Magic of the Season: A Guide to Festive Marketing.
As the holiday season approaches, tourism businesses in Peterborough, the Kawarthas & Northumberland have a remarkable opportunity to engage potential customers and captivate their hearts with the joyful spirit of Christmas to keep them coming back year round. Whether you operate a business directly part of the industry such as a hotel, tour agency or souvenir shop or are part of the tourism industry indirectly, incorporating a touch of holiday magic into your marketing strategy can go a long way in attracting tourists and creating unforgettable experiences. With a little creativity and thoughtful planning, this joyous time of year presents a golden opportunity for tourism businesses to enhance their offerings, attract more customers, and create unforgettable experiences. Let's explore some strategies to help tourism businesses leverage the magic of Christmas.
2 Key Takeaways from DesignThinkers Toronto 2023
It was great to be back in Toronto once again for the Association of Registered Graphic Designers annual DesignThinkers conference! This years conference marks our Head of Design, Jack’s, 6th year of attending the annual event. With some of the biggest voices in the design industry speaking, we want to make sure we bring back the latest trends in the design industry back to our clients. With that said, here are our top X takeaways from this years conference
Five Reasons Branding is Important for Small Business Owners.
Branding is often associated with big corporations, but the truth is that it is equally, if not more, important for small businesses. In the competitive marketplace of today, establishing a strong brand identity can make all the difference between success and failure. Here are five key reasons why branding should be a top priority for small businesses:
Maximizing Social Media in the Tourism Shoulder Season
As the vacation season winds down in Peterborough, The Kawarthas and Northumberland and shoulder season approaches, tourism destinations in our region often experience a slowdown in visitor traffic. Shoulder seasons refer to the periods just before and after the peak tourist seasons. These quieter months are often characterized by lower visitor numbers, colder weather, and greater affordability. Historically, attracting tourists during shoulder seasons presented a challenge for destinations, as travellers tend to opt for the more popular, bustling times of the year. Shoulder Seasons present a unique opportunity for businesses in the tourism industry to leverage social media platforms to boost their visibility and attract more visitors. In this article, we will explore the benefits of utilizing social media during the shoulder season and share some effective strategies to make the most of this digital marketing tool.
The Power of what3words: Unlocking New Possibilities for Small Businesses
If you're a small business owner, you know the importance of accurate address information for attracting customers, delivering goods and services, and optimizing your operations. Traditional addresses can sometimes be imprecise or confusing, leading to misplaced deliveries and frustrated customers. Enter what3words, a revolutionary location system that promises to simplify the way we navigate the world. In this article, we'll explore how what3words can benefit small businesses and why you should consider integrating it into your operations.
News Release | June 6th 2023
OmniWorx Design Awarded $5,000 Grant Through the Starter Company Plus Program!
OmniWorx Design is honoured to be one of 6 recipients of a $5,000 micro-grant from the Government of Ontario’s Starter Company Plus program run by Peterborough & Kawarthas Economic Development to support the growth of their business in the coming years.
Marketing & Promotion in a Tourist Market
Tourists to the Peterborough & Kawartha Area spend an average of $311 million in our local economy each year. With the peek tourist season just around the corner, we thought it would be a great time to share some information to help local businesses get their share of this very large pie!