The Power of what3words: Unlocking New Possibilities for Small Businesses
If you're a small business owner, you know the importance of accurate address information for attracting customers, delivering goods and services, and optimizing your operations. Traditional addresses can sometimes be imprecise or confusing, leading to misplaced deliveries and frustrated customers. Enter what3words, a revolutionary location system that promises to simplify the way we navigate the world. In this article, we'll explore how what3words can benefit small businesses and why you should consider integrating it into your operations.
The what3words address for the north entrance of Lansdowne Place - dunked.lives.imprisoned
The what3words address for the south entrance of Lansdowne Place - unused.curtail.earned
What is what3words?
What3words is a global addressing system that has divided the entire world into 3-meter squares, using a unique combination of just three words to pinpoint each location. These three words are easy to remember and share and provide a level of accuracy not found in traditional addresses. For example, instead of relying on a lengthy numerical address that is prone to errors and misunderstandings, you can now use a simple three-word combination like "apple.bike.piano" to specify your location. Each three-word combination corresponds to a specific 3-meter square on the planet, making it extremely accurate and reliable. For small businesses, what3words offers a range of unparalleled benefits that can truly transform the way they operate.
Enhanced Precision and Accuracy
For businesses that frequently deal with deliveries, accurate addressing is a top priority. Traditional addresses or generic descriptions can often lead to confusion, misplaced deliveries, and frustrated customers. By integrating what3words into your business, you can eliminate delivery errors and improve customer satisfaction. Delivery drivers can navigate easily to the precise location of your business, even if the surrounding area lacks clear landmarks or signages. With what3words, small businesses can pinpoint a specific location down to a 3-meter square. This level of precision ensures that deliveries and pickups are made effortlessly, reducing errors and improving customer satisfaction. Whether it's guiding customers to your storefront, directing suppliers to your warehouse, or helping employees find remote work locations, what3words removes any ambiguity in navigation.
Easy Accessibility
Small businesses, especially those in rural portions of Peterborough County, the Kawarthas and Northumberland, often face the challenge of being located in less-traditional or unconventional areas. Some may be situated in industrial complexes, rural neighbourhoods, or even within shopping malls like Landsdowne Place or Portage Place. These unique locations can be challenging for customers to locate, and often result in missed opportunities. By implementing what3words, businesses can provide customers with a simple and user-friendly location identifier that can easily be shared and understood, regardless of the physical environment.
Emergency Response
In case of emergencies, every second counts. With what3words, you can provide emergency services with an accurate location instantly, even if you're in an unfamiliar area or unable to verbally communicate your address. This efficient response can potentially save lives and protect your employees and customers. Disclaimer: Not all emergency services may use what3words. Make sure your local emergency services utilizes this technology before an emergency arises.
Global Reach
With the expansion of e-commerce and online sales, small businesses are no longer limited to their immediate locality. Expanding into new markets and reaching customers from around the globe has become a reality for many. By utilizing what3words, small businesses can seamlessly communicate their precise location to international markets.
If you are interested in chatting more about how you can utilize what3words or any other tools in your marketing strategy feel free to connect with us today to book a no cost discovery meeting!
About the Author - Jack C. Henry
A graduate of OCAD University’s Graphic Design program, Jack blends art with real-world business strategy. The result? Creative solutions that add value to your business. Jack has designed for a wide range of industries including restaurants, retail stores, health care, community organizations and charities. As well as helping companies develop their brand, he creates beautiful marketing materials and signage.
About OmniWorx Design
OmniWorx Design is a boutique design firm who works with small businesses in Peterborough, the Kawarthas & Northumberland to create branding, signage, websites and other marketing collateral. We specialize in working with businesses in the tourism sector, helping owners maximize the short tourism season and help them stay engaged with their audience over the shoulder seasons. More...