Client Feature - Twohey Home
Last spring, OmniWorx Design had the pleasure of collaborating with Heather and Linda from Twohey Home in Peterborough to revamp their website. The objective was to elevate and contemporize their online presence to mirror the sophistication of their showroom and offerings. Here's Heather's feedback on partnering with us.
Maximizing Social Media in the Tourism Shoulder Season
As the vacation season winds down in Peterborough, The Kawarthas and Northumberland and shoulder season approaches, tourism destinations in our region often experience a slowdown in visitor traffic. Shoulder seasons refer to the periods just before and after the peak tourist seasons. These quieter months are often characterized by lower visitor numbers, colder weather, and greater affordability. Historically, attracting tourists during shoulder seasons presented a challenge for destinations, as travellers tend to opt for the more popular, bustling times of the year. Shoulder Seasons present a unique opportunity for businesses in the tourism industry to leverage social media platforms to boost their visibility and attract more visitors. In this article, we will explore the benefits of utilizing social media during the shoulder season and share some effective strategies to make the most of this digital marketing tool.
The Benefits of .CA Domain Names for Canadian Businesses
When it comes to establishing a strong online presence, choosing the right domain name is crucial. For Canadian businesses, using a .ca domain name is a smart choice for a variety of reasons.
Design & Copyright: What Do You Own?
We have written about new trademark laws in Canada but another often misunderstood intersection in design and law is copyright law. Although we suggest that anyone with detailed questions speak with their lawyer about their specific circumstances, we wanted to give a brief overview of copyright in Canada. In short, unless you have hired a graphic designer as an employee, copyright belongs to the designer unless otherwise negotiated.
Client Feature - The Avant Garden Shop
We were excited to be able to work with Brenda Ibey of the award winning Avant-Garden Shop on her social media presence from December 2022. We worked with Brenda to create consistent graphics for her social media posts that included he brand and the location of the store. We also shared a number of the stores positive reviews and created the Avant-age Awards, these awards were given to top preforming products in various categories. Keep reading to see what Brenda thought about working with OmniWorx Design!
Five Amazing Years - Five Amazing Projects
2022 marked OmniWorx Designs 5 year anniversary so for our holiday special this year we wanted to highlight our 5 favourite projects from the last 5 years. From designing a sign for a bookstore along a major road in Scarborough to working with a Canadian TV icon, here are 5 highlights of our first 5 years.
Why We Recommend Squarespace.
With so many options to create websites out there for small business owners, why do we recommend Squarespace? What are the benefits of Squarespace over the other options available? In this article we break down some of the reasons we work with Squarespace to build websites for our clients.
Three Key Takeaways from DesignThinkers Toronto 2022.
I was so happy to be back to RGD’s DesignThinkers in person this year at the Meridian Hall in Toronto. Here are my top 5 takeaways from this years event that I will be brining back to our clients.
Connecting to B2B Customers this Holiday.
While the holiday season is a time where many B2B businesses slow down their marketing efforts. B2B businesses shouldn’t wind down for the holidays, they should wind up! Use the holiday season to your advantage, there will be fewer marketing messages directed at business owners and decision makers so your message or promotions can stand out! Here are 4 tips to engage with your B2B market this holiday season.
Connecting to B2C Customers this Holiday.
Consumers have hundreds of thousands of promotions coming at them all the time and even more come the holidays. How can you stand out from the masses? It’s worth taking some time to think about how your promotions stand up against your competitors and other businesses in your area. Here are 4 tips to engage with your B2C market this holiday season.
Branding with OmniWorx Design.
Every business owner knows they need a brand, but what exactly is a brand and how exactly does one go about creating one. In this article we explain our branding process and why good branding costs more money.
HEX, RGB, CMYK Oh My!
If you have ever done design work on a PowerPoint you might have seen the term HEX or the letters RGB and if you have been doing more advanced work you might have even seen the letters CMYK. What do these terms mean and what is the difference between them? Most importantly, why does it matter? This article answers all your questions about the three primary colour systems business owners should understand.
Using the “Know, Like, Trust Principle” in Social Media
It is a simple fact in business, people will do business with those that they Know, Like & Trust. That is the nature of business today as we are inundated with mass marketing yelling at us from the time we wake up to when we go to sleep. Customers and clients want to feel genuinely connected to the brands and businesses they buy from or work with. How can you reach out and get your target market to know, like and trust you in a crowded social media market?
Small Business and the Canadian Anti-Spam Law for Email Marketing
At OmniWorx Inc. we often get questions surrounding the legalities of marketing communications such as email and paper newsletters. Here is some basic information to help you make sure your business is adhering to Canadian Anti-Spam Law.
The 50/20/20/10 Rule of Social Media Marketing
Coming up with content to post to social media on a regular basis can be a challenging task. It is easy to focus on just selling your product, but this can make your social media accounts very dry and cause people to lose interest. That’s why many social media marketers suggest the 50/20/20/10 rule for social media marketing
The Guide to Gift Guides.
In part one of our four part series on Holiday Marketing in 2020 we discuss creating lists and gift guides that can be easily accessed and browsed by customers remotely. What are some best practices when it comes to their design? How should they be produced to make them as accessible as possible? What is the best way to promote your list or guide?
Logo Design: Why You Need a Professional Designer.
With so many cost effective options for brand design, what value does a professional designer or design firm bring to the table?
Advertising: Brand Awareness vs. Selling
These are unique times for the small and mid-size business community. Many stores have had to close because they are not listed as essential or are operating with reduced service offerings and hours. Should you continue advertising when your ability to sell is reduced or halted completely? The short answer to this question is Yes!
Is Squarespace Actually SEO Friendly?
The short answer is YES! Sites made from high quality templates such as those from Squarespace and Wordpress perform just as well in Google searches if used properly.
Readability and SEO: Writing tips to boost your search ranking
Readability and SEO (search engine optimization) go hand-in-hand. Search engines like Google are on the hunt for the most valuable, relevant results for user queries. That means not only finding the best information, but also finding content that’s interesting and easy to read.