How to Work with a Graphic Designer: From Vision to Finished Project
Are you looking for a refreshed website? Need to stock up on business cards? Or looking for signage? A graphic designer is the perfect person to help you with these projects.
Beware the “Fake Delivery” Email: How Retailers Can Protect Themselves This Holiday Season.
The holiday season brings a welcomed rush of customers, community events, and extra revenue for small businesses. Unfortunately, it also brings a spike in scam attempts—especially those targeting retailers through fake delivery or “missing package” emails.
Fall in Love with Your Brand Again: A Visual Identity Checkup
As summer winds down in Peterborough and the Kawarthas, many small businesses shift gears. The cottagers and vacationers head home, and the fast pace of tourist season begins to ease. But fall brings its own kind of opportunity—quieter travellers, weekend visitors, and locals looking to rediscover what’s right in their backyard. It's the perfect moment to pause and ask: Does your brand still reflect who you are and where you're going?
Why Hiring an RGD Matters: Accountability in Graphic Design for Small Businesses
When small businesses and nonprofits invest in design, they’re often balancing tight budgets with high expectations. But one factor that’s often overlooked in choosing a designer is accountability. What happens if the work isn’t delivered as promised? Or if ethical concerns arise? That’s where working with a Registered Graphic Designer (RGD) makes a real difference.
Quick Wins for Summer: 5 Easy Design Upgrades You Can Do Today.
The Silver Bean is open, the Little Lake fountain is on, and bars and restaurants have opened their patios for the season. The summer season is officially here, which is when Peterborough and the Kawarthas receive the most visitors and tourists all year. As a small business, attracting new visitors is a priority and can be a challenge. This month, let’s go over some design updates to add a flare to your business. Read on for 5 ‘quick wins’ and how OmniWorx can assist you.
Project Feature: Explore PKChamber Brand & Website Design.
Over the fall of 2024, OmniWorx Design worked with the Peterborough & Kawarthas Chamber of Commerce to create a new program called Explore PK Chamber. This program was designed to showcase the many small businesses that are part of communities outside the city of Peterborough. The project started off with 3 pilot towns, Lakefield, Havelock and Apsley. Nigel Broersma, Director of Business Development for the Chamber shared what it was like working with OmniWorx Design on this project.
Refreshing Your Tourism Brand for 2025?
With a new Tourism season starting in a few months, now is the time to revisit your branding and marketing. Refreshing your online presence is perfect for introducing new products or experiences, offering early bird discounts, or a simple reset, maybe you’ve been around for a while and need to update or refresh. A brand update is perfect for wherever you may be in your entrepreneurial journey, and we have shared some tips and considerations to help you along the way.
Designing Authentic Allyship for Pride Month
This pride month small businesses may consider incorporating rainbow-themed logos into their branding to show support for the LGBTQ+ community. However, as a graphic design firm, we believe it's essential to go beyond symbolic gestures and focus on authentic allyship that resonates with both the community and your audience.
Protecting Your Brand Investment.
Businesses often invest countless hours and thousands of dollars into branding initiatives. Before investing in a brand, though, it is important to turn your mind to a few key matters. If any of these issues are overlooked, the brand may not only lose all value, but it may also become a significant liability, costing you time, money and goodwill.
2 Key Takeaways from DesignThinkers Toronto 2023
It was great to be back in Toronto once again for the Association of Registered Graphic Designers annual DesignThinkers conference! This years conference marks our Head of Design, Jack’s, 6th year of attending the annual event. With some of the biggest voices in the design industry speaking, we want to make sure we bring back the latest trends in the design industry back to our clients. With that said, here are our top X takeaways from this years conference
When Should I Rebrand My Small Business?
Rebranding is a significant decision for any business, especially for small businesses. While some may shy away from rebranding, it can be a powerful tool to help a business grow and stay relevant in a constantly changing market. In this blog post, we will discuss some reasons why a small business should consider rebranding.
Five Reasons Branding is Important for Small Business Owners.
Branding is often associated with big corporations, but the truth is that it is equally, if not more, important for small businesses. In the competitive marketplace of today, establishing a strong brand identity can make all the difference between success and failure. Here are five key reasons why branding should be a top priority for small businesses:
Spring Cleaning for Your Brand
Spring is almost here in Peterborough and the Kawarthas and it's time to shake off the cobwebs of winter and embrace the new season. For many people, that means doing some serious cleaning around the house. But spring cleaning isn't just for your living space; it's also a great time to take stock of your brand and make sure it's in tip-top shape. This is especially important for a market that sees 3 million tourists through peak season. Here are some tips to make sure your business is ready for the upcoming tourist season!
Design & Copyright: What Do You Own?
We have written about new trademark laws in Canada but another often misunderstood intersection in design and law is copyright law. Although we suggest that anyone with detailed questions speak with their lawyer about their specific circumstances, we wanted to give a brief overview of copyright in Canada. In short, unless you have hired a graphic designer as an employee, copyright belongs to the designer unless otherwise negotiated.
Buy Local: Why Should You Work With A Local Graphic Designer.
There are a lot of options out there for small and mid-sized businesses when it comes to getting design work done. There are a number of companies offering flat rate monthly design services, there are contest sites that garner 100’s of designs for $100 and people who will do a number of large design tasks for under $100. Not to mention companies from overseas offering what looks like a good deal. Why should your small business choose a local designer?
Branding with OmniWorx Design.
Every business owner knows they need a brand, but what exactly is a brand and how exactly does one go about creating one. In this article we explain our branding process and why good branding costs more money.
HEX, RGB, CMYK Oh My!
If you have ever done design work on a PowerPoint you might have seen the term HEX or the letters RGB and if you have been doing more advanced work you might have even seen the letters CMYK. What do these terms mean and what is the difference between them? Most importantly, why does it matter? This article answers all your questions about the three primary colour systems business owners should understand.
News Release | September 1st 2021
Toronto, Ontario (September 1st 2021) – Over the last 8 months OmniWorx Design has worked with local filmmaker Jamie Day Fleck of FLECK Productions to create a unique brand identity for her new film In My Backyard highlighting the unique ways of growing a kitchen garden within the city of Toronto.
Project Spotlight: In My Backyard Film Brand
Over the past few months we have been working with FLECK Productions to create a brand for their new documentary film, In My Backyard set to premiere September 12th 2021. In My Backyard follows the filmmaker's journey learning about urban agriculture in the City of Toronto.
Client Feature
We first began working with Top Roofers in January of 2020 to update their website and soon proved that we could bring even more value to their business. We worked with Top Roofers to update their brand, create a newsletter and provide support for social media promotions. We are continuing to work with Top Roofers in 2021 to continue to update their branding collateral to the new brand, create a spring marketing campaign for local papers, postcards and billboards and continuing to produce newsletters.