News Release | September 1st 2021
FOR IMMEDIATE RELEASE
September 1st 2021
OmniWorx Design works with local filmmaker to create brand identity for film highlighting urban agriculture in Toronto.
Film poster designed by OmniWorx Design for In My Backyard.
Toronto, Ontario (September 1st 2021) – Over the last 8 months OmniWorx Design has worked with local filmmaker Jamie Day Fleck of FLECK Productions to create a unique brand identity for her new film In My Backyard highlighting the unique ways of growing a kitchen garden within the city of Toronto.
In My Backyard chronicles director Jamie Day Fleck’s personal journey into backyard vegetable gardening converting her entire suburban backyard into a kitchen garden. Using her personal story as a jumping-off point, she branches out to look at the various solutions that backyard gardeners and urban growers have dreamed up and implemented in her city — Toronto, Ontario, Canada.
“I wanted to chronicle the innovative leaders and advocates of the Urban Agriculture movement.” Jamie said, “Starting from my own experience converting my entire Scarborough backyard into a kitchen garden. This film looks out to others who are finding unique ways to grow food within city limits.”
OmniWorx Inc. worked with Jamie to create a unique identity for the film based on the feel of agriculture and farming. OmniWorx Design'‘s Head of Design, Jack Henry created a word mark that managed to balance a tight line between the roughness of agriculture and a professional feel. Two shades of green were used as primary colours symbolizing the garden in bloom in the summer months with a secondary pallet of muted reds, yellows and oranges, symbolizing the garden at harvest. OmniWorx Design then turned to Digital Illustrator, Shayla Duval to bring the word mark to life adding various crops and the plants blooming out of the logo signifying the abundance of the harvest and the possibilities of urban agriculture. OmniWorx Design also designed the films promotional assets including posters, an information sheet, social media headers, ticket templates and the press promotional kit.
“I really enjoyed working on this project. It was great to get the opportunity to work with two other creative minds, in Jamie and Shayla.” Jack said, “It was the first project of its kind we have worked on as a firm and it is great to see how everything comes together. Its great when your clients are just as passionate about what they do as we are, it makes for a great working relationship!”
In My Backyard premieres during an online event September 12th 2021 at 7pm. Register to attend by visiting this link.
With content by FLECK Productions, republished with permission.
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About OmniWorx Design
Celebrating 5 years, OmniWorx Design. is a design firm who works with small and mid-sized businesses in the Toronto & Peterborough areas to produce effective brand identities, signage, websites & marketing collateral.
About FLECK Productions & Jamie Day Fleck
FLECK Productions offers, marketing strategy or consultation, video production and video content creation,, photography services and content, copywriting, design. social media content management and short, medium, and long-form documentary productions. Jamie Day Fleck is an award-winning documentary director and producer. She is graduate of the Masters Program of Documentary Media at Ryerson University and has an undergraduate degree in photography from Parsons The New School of Design in New York City. This is her second feature documentary film. She continues to maintain a large vegetable garden in her backyard in Toronto with the help of her husband and kids.
Media Contacts
Jack Henry. Provisional RGD
Head of Design | OmniWorx Inc.
media@omniworxinc.ca
Jamie Day Fleck
Executive Director | FLECK Productions
info@fleckpro.com
For comment from OmnIWorx Design on our participation in this project, please email us through our media page.