Refreshing Your Tourism Brand for 2025?
With a new Tourism season starting in a few months, now is the time to revisit your branding and marketing. Refreshing your online presence is perfect for introducing new products or experiences, offering early bird discounts, or a simple reset, maybe you’ve been around for a while and need to update or refresh. A brand update is perfect for wherever you may be in your entrepreneurial journey, and we have shared some tips and considerations to help you along the way.
Logo from the Explore PKChamber project with the Peterborough & Kawarthas Chamber of Commerce
Refresh Your Visual Identity
Look at your website and social media, and note the areas that may need an update or feel old. New headshots for team members? Updated products? Fresh location shots? New brand colours? New fonts?
Invest in Signage and Print Materials
Eye-catching signage draws the attention of tourists and can boost your activity. Updating layouts, adjusting information, or creating an entirely new look can draw more attention. Maybe a local attraction was refreshed or is becoming too quiet, updating brochures and maps with detailed images or guides can draw in crowds. Ensure they’re available at visitor centers and popular stops.
Leverage Social Media
Social media is an excellent way of catching people’s attention and keeping the public aware of what’s going on. Do a shout-out on Instagram of your re-brand. Make a post about website upgrades or new brochures. Celebrate life upgrades!
Introduce Limited-Time Offers, Collaborate with Local Businesses.
Limited-time discounts or products can create hype and gain extra attention from tourists. Maybe a local company has an offering that compliments your product.
Incorporate Customer Feedback
A fresh online presence is a great opportunity to add a feedback mechanism for customers. Online feedback forms, pop-up surveys, reminder emails, feedback widgets. Make it easy, in a few channels, and offer incentives.
Stay Authentic to the Region
Ensure your brand reflects the charm and character of Peterborough and the Kawarthas. Use local landmarks, traditions, or themes to tell a story that resonates with visitors.
If you want to talk about a possible rebranding, have questions or need an extra eye on your rebranding journey, reach out to us and book a free discovery session with our Head of Design to see if OmniWorx Design can help you!