How to Work with a Graphic Designer: From Vision to Finished Project
Are you looking for a refreshed website? Need to stock up on business cards? Or looking for signage? A graphic designer is the perfect person to help you with these projects.
Not sure you need a professional to help with your branding? This is how working with a graphic designer will benefit your business:
They are experts in building a strong and consistent brand identity. Designers can ensure that colours, fonts, and overall tone are the same across all content: websites, social media, business cards, signage, etc.
Having a consistent identity builds credibility with your audience. Visitors are more likely to trust a company with a put together image. If they come across a sleek instagram post and visit your website to find clutter and an entirely different look, they are likely to be confused and exit, which loses you a potential sale.
Having a distinct and reliable look sets you apart from your competition. If you create a positive relationship with customers, they will not only return but also recommend you to others. Over time, this positive identity will make you stand out against competitors.
Working with a designer can feel intimidating if you’ve never done it before. What information do you need to give them? How much do you need prepped beforehand? How long will the work take? The process can be overwhelming and confusing. This guide will demystify the process for you, showing you how collaborative, creative, and empowering working with a graphic designer can be.
Start with a Conversation
The first step is to sit down and talk through the project and budget with your designer. You will go over what the project is, what you’re trying to achieve, who your audience is, and the approximate price. The more defined your project is, the easier this process will be. But you don’t have to have the idea clearly defined, your designer can help brainstorm ideas. Having references or inspiration behind your ideas, like existing websites and brands that you like or find effective, will help guide your designer’s strategy.
The Proposal and Scope
After going over the details of your project, you will then go over the deliverables expected, how long the project will take to complete, and how many rounds of revision you would like. It is important to be transparent about your expectations, this will help avoid surprises and delays.
The Creative Process
Now that your designer has the details, they will begin to work on the deliverables. They will sketch out ideas, choose typography, colours, and eventually refine the visuals. This part is a two-way conversation. Your designer will send you updates and ask for feedback. If you don’t like a certain colour, or an image, now is the time to let them know. Remember, how quickly the work is done depends on how quickly you send feedback.
Final Delivery
Once every round of revision is done, you will receive the deliverables. They will be in the desired format and ready to use, whether they are being printed or remain digital. At Omniworx Design, you will be offered ongoing support or updates if needed.
Great design is an investment in your business’ future. Remember the process requires mutual communication, trust, and feedback. It is important to be honest, clear, and offer timely feedback. Ready to bring your idea to life? OmniWorx Design is here to make it happen — one thoughtful step at a time.