Project Feature: Explore PKChamber Brand & Website Design.
Over the fall of 2024, OmniWorx Design worked with the Peterborough & Kawarthas Chamber of Commerce to create a new program called Explore PK Chamber. This program was designed to showcase the many small businesses that are part of communities outside the city of Peterborough. The project started off with 3 pilot towns, Lakefield, Havelock and Apsley. Nigel Broersma, Director of Business Development for the Chamber shared what it was like working with OmniWorx Design on this project.
Supporting Canadian Business: Choosing a Canadian Domain Registrar
At OmniWorx Design, we understand the value of supporting Canadian businesses especially in todays economic climate. As a design firm dedicated to helping small businesses thrive, particularly those in the tourism industry, we make it a priority to work with Canadian service providers wherever possible. Thats why we’ve partnered with a Toronto-based domain registrar to provide domain registration services that align with our values and support the Canadian economy. If you’re a Canadian business owner looking to register or transfer a domain, choosing a Canadian domain registrar is a small but impactful way to keep your dollars in Canada. With ongoing trade tensions and threats of tariffs affecting various industries, many business owners are making a conscious effort to buy Canadian whenever possible.
OmniWorx Design: Strengthening Our Commitment to a Canada-First Approach
At OmniWorx Design, we have always prioritized working with Canadian vendors and partners whenever possible. Given the current political climate, we are taking this opportunity to review our business practices to ensure they align even more closely with a Canada-first approach. This includes a comprehensive evaluation of our vendor relationships to reinforce our commitment to supporting local businesses, strengthening the Canadian economy, and maintaining the highest standards of service for our clients.
Refreshing Your Tourism Brand for 2025?
With a new Tourism season starting in a few months, now is the time to revisit your branding and marketing. Refreshing your online presence is perfect for introducing new products or experiences, offering early bird discounts, or a simple reset, maybe you’ve been around for a while and need to update or refresh. A brand update is perfect for wherever you may be in your entrepreneurial journey, and we have shared some tips and considerations to help you along the way.
OmniWorx Design Introduces Domain Registration Services for Local Small Businesses
OmniWorx Design, a Peterborough-based graphic design firm renowned for supporting local businesses and organizations, is thrilled to announce the addition of domain registration and renewal services to its offerings. This new service is tailored to meet the needs of small businesses and non-profits in Peterborough and the Kawarthas, helping them establish and maintain a strong online presence.
Why Your Website Should Be Professionally Hosted
When launching or maintaining a website, the question of hosting often arises. Small businesses and non-profits may be tempted to rely on a friend or a board member with technical know-how to host their site. While this can seem cost-efficient and convenient, it often leads to challenges that can negatively impact your organization. Here’s why choosing a professional third-party hosting provider is a smarter and safer option.
Proposed City Budget Cuts Threaten Peterborough’s Tourism and Cultural Services, Local Design Firm Warns
OmniWorx Design, a Peterborough-based graphic design firm specializing in services for the tourism industry, is raising concerns over the City of Peterborough’s proposed 2025 budget, which includes a 25% reduction in Community Services Administration funding. This reduction may significantly impact key cultural events and venues that draw visitors and support local businesses.
Understanding Top-Level Domains (TLDs): A Guide for Tourism Businesses
In today's digital-first world, your online presence is crucial to building brand trust, and one of the first things your customers will encounter is your domain name. Choosing the right domain can be a game-changer, and for tourism businesses, this choice often involves selecting an appropriate Top-Level Domain (TLD). At OmniWorx Design, where we specialize in working with tourism businesses, we know how critical this decision can be. Whether you’re a local bed and breakfast, a regional tourism board, or a travel service provider, the right TLD can enhance your brand’s credibility and align you with your target audience. Let’s take a deeper dive into TLDs and how to make the best choice for your business.
Why Website Accessibility is Essential for Tourism Businesses.
Whether you run a boutique hotel, a local attraction, or a restaurant, your online presence is crucial, but did you know that making your website accessible is not just a good practice—it’s also the law? With approximately 15% of Ontarians having differing abilities, ensuring your website is accessible can significantly impact your business. Here’s why website accessibility should be a priority for your tourism business, and how OmniWorx Design can help you achieve it!
Choosing the Right Platform for Your Tourism Business: Squarespace vs. Shopify
In the competitive tourism industry, a strong online presence is essential for attracting customers. A website should do more than just showcase what you offer; it should provide an immersive experience that entices visitors to explore, book, and return. For small businesses in the tourism sector, platforms like Squarespace and Shopify are popular choices. While both have their strengths, at OmniWorx Design, we believe Squarespace offers key advantages that make it a better fit for most tourism businesses.
Preparing Your Business for the Holiday Season.
It may just be the beginning of Pumpkin Spice season but its a good time for small businesses to start thinking about their holiday marketing strategy for the upcoming season! The holidays are a crucial time for attracting visitors, boosting revenue, and building brand loyalty. To help you make the most of this festive period, OmniWorx Design has put together a comprehensive guide to ensure your business stands out and thrives during the busiest time of the year.
OmniWorx Design Named Finalist for Local Focus Category at Business Excellence Awards.
OmniWorx Design is thrilled to announce that it has been named a finalist for the Local Focus category of the Business Excellence Awards hosted by the Peterborough and Kawarthas Chamber of Commerce. This recognition celebrates OmniWorx Design’s commitment to delivering outstanding services, partnering with other local businesses and fostering local community engagement.
Don't Let Social Media Imposters Steal Your Shine: Avoiding Phishing Scams in Peterborough
At OmniWorx Design, our dedicated team understands the crucial role that social media plays in promoting your tourism business in Peterborough. By utilizing Facebook and Instagram advertisements effectively, you can significantly boost your presence to reach a wide array of potential customers. However, it is essential for business owners to stay alert and safeguard themselves against scammers who may try to deceive them with deceptive online phishing schemes.
Designing Authentic Allyship for Pride Month
This pride month small businesses may consider incorporating rainbow-themed logos into their branding to show support for the LGBTQ+ community. However, as a graphic design firm, we believe it's essential to go beyond symbolic gestures and focus on authentic allyship that resonates with both the community and your audience.
OmniWorx Design's Jack Henry to Judge First Year Category at RGD Student Awards.
OmniWorx Design is proud to announce that Jack Henry, our Head of Design, has been selected as a judge for the prestigious Association of Registered Graphic Designers Student Awards in the First Year category. This highlights Jack's expertise and industry knowledge in the field of graphic design.
Client Feature - Twohey Home
Last spring, OmniWorx Design had the pleasure of collaborating with Heather and Linda from Twohey Home in Peterborough to revamp their website. The objective was to elevate and contemporize their online presence to mirror the sophistication of their showroom and offerings. Here's Heather's feedback on partnering with us.
Spring Cleaning Your Website: A Guide for Small Businesses in the Tourism Industry
As the vibrant colours of spring start to blossom, it's the perfect time for small businesses in the tourism industry to embark on a digital refresh. Just like the physical world benefits from a thorough spring cleaning, your website deserves some attention too. A clean, user-friendly website not only enhances the online experience for potential customers but also contributes to improved search engine rankings. At OmniWorx Design, we understand the importance of a well-maintained website in attracting and engaging with your audience. In this article, we'll explore essential spring cleaning tips for small businesses in the tourism sector to ensure your website is ready to welcome new visitors and boost your online presence.
Protecting Your Brand Investment.
Businesses often invest countless hours and thousands of dollars into branding initiatives. Before investing in a brand, though, it is important to turn your mind to a few key matters. If any of these issues are overlooked, the brand may not only lose all value, but it may also become a significant liability, costing you time, money and goodwill.
6 Winter Marketing Strategies for Golf Courses
As the winter season settles over Peterborough and the Kawarthas, local golf courses may face new challenges in attracting players and maintaining revenue. However, smart marketing strategies can ensure that these courses remain on the radar of golf enthusiasts throughout the winter months. By implementing creative and targeted winter marketing initiatives, golf courses can keep their businesses thriving even when the fairways are covered in snow. Here are six key strategies that golf courses in Peterborough and the Kawarthas should consider