Why Website Accessibility is Essential for Tourism Businesses.
Whether you run a boutique hotel, a local attraction, or a restaurant, your online presence is crucial, but did you know that making your website accessible is not just a good practice—it’s also the law? With approximately 15% of Ontarians having differing abilities, ensuring your website is accessible can significantly impact your business. Here’s why website accessibility should be a priority for your tourism business, and how OmniWorx Design can help you achieve it.
Understanding AODA and Its Impact on Your Business
The Accessibility for Ontarians with Disabilities Act (AODA) was created to make Ontario fully accessible by 2025. For businesses with 50 or more employees, compliance with AODA standards is mandatory. This means your website needs to be accessible to everyone, including people with differing abilities. Even if your organization is smaller than 50 employees it is still in your businesses best interest to ensure your website meets AODA guidelines. This is important for the future potential growth of your business as well as ensuring that everyone can access your products and services online!
Why Accessibility Matters in the Tourism Industry
Peterborough is a vibrant tourism hub, attracting visitors from all walks of life. An accessible website ensures that all potential customers, regardless of their abilities, can engage with your business. This includes:
Booking Services: An accessible booking system allows everyone to easily make reservations at your hotel, restaurant, or tour service.
Accessing Information: Visitors should be able to find information about your offerings, location, and services without barriers.
Building Trust: Demonstrating a commitment to accessibility can enhance your reputation and encourage positive reviews and repeat business.
Key Steps to Making Your Website Accessible
To comply with AODA, your website should meet the Web Content Accessibility Guidelines (WCAG) 2.0 at Level A or AA. Here’s how you can start:
Ensure WCAG 2.0 Compliance: This involves technical and design considerations like adding alt text to images, using proper headings, and ensuring keyboard navigability. OmniWorx Design can help you implement these changes seamlessly in the design process.
Provide Accessible Formats: Ensure that all downloadable content, such as brochures, menus, or maps, are accessible by screen readers and other assistive technologies.
Regularly Update Your Website: Technology and accessibility standards evolve, so it’s important to keep your website up-to-date. Regular audits can help you stay compliant and provide the best experience for all users.
The Risks of Non-Compliance
Failure to comply with AODA can have serious consequences. For small businesses, fines can reach up to $100,000 per day. Beyond financial penalties, non-compliance can damage your reputation, especially in the tourism sector where customer reviews and word-of-mouth are critical.
Investing in Accessibility is Good for Business
By making your website accessible, you’re not just avoiding penalties—you’re opening your doors to a wider audience. With 15% of Ontarians having differing abilities, an accessible website can help you attract more customers and enhance their experience with your brand.
At OmniWorx Design, we specialize in creating websites that not only look great but are also fully accessible. If you’re a tourism business in Peterborough, we’re here to help you make your website an inclusive and welcoming space for all visitors. Contact us today to get started on your journey toward a more accessible online presence.