News Release | December 1st 2023
OmniWorx Design Announces Updated Pricing and Service Offerings for 2024 to Better Serve Peterborough & Kawartha Lakes Small Businesses
Peterborough, Ontario - December 1, 2023 OmniWorx Design, a leading branding, web design and marketing agency, is pleased to announce exciting updates to its pricing and service offerings, aimed at providing enhanced support to small businesses in the Peterborough and Kawartha Lakes region. The comprehensive changes to the company's pricing structure and service packages are set to go into effect on January 1, 2024.
Embrace the Magic of the Season: A Guide to Festive Marketing.
As the holiday season approaches, tourism businesses in Peterborough, the Kawarthas & Northumberland have a remarkable opportunity to engage potential customers and captivate their hearts with the joyful spirit of Christmas to keep them coming back year round. Whether you operate a business directly part of the industry such as a hotel, tour agency or souvenir shop or are part of the tourism industry indirectly, incorporating a touch of holiday magic into your marketing strategy can go a long way in attracting tourists and creating unforgettable experiences. With a little creativity and thoughtful planning, this joyous time of year presents a golden opportunity for tourism businesses to enhance their offerings, attract more customers, and create unforgettable experiences. Let's explore some strategies to help tourism businesses leverage the magic of Christmas.
2 Key Takeaways from DesignThinkers Toronto 2023
It was great to be back in Toronto once again for the Association of Registered Graphic Designers annual DesignThinkers conference! This years conference marks our Head of Design, Jack’s, 6th year of attending the annual event. With some of the biggest voices in the design industry speaking, we want to make sure we bring back the latest trends in the design industry back to our clients. With that said, here are our top X takeaways from this years conference
When Should I Rebrand My Small Business?
Rebranding is a significant decision for any business, especially for small businesses. While some may shy away from rebranding, it can be a powerful tool to help a business grow and stay relevant in a constantly changing market. In this blog post, we will discuss some reasons why a small business should consider rebranding.
News Release | October 19th 2023
OmniWorx Design Congratulates the Peterborough Current on Winning the Peterborough & Kawarthas Chamber of Commerce Business Excellence Awards Micro Business Award
OmniWorx Design, a leading creative agency specializing in innovative design solutions, congratulates the Peterborough Current on winning the Micro Business Award from the Peterborough & Kawarthas Chamber of Commerces Business Excellence Awards.
Five Reasons Branding is Important for Small Business Owners.
Branding is often associated with big corporations, but the truth is that it is equally, if not more, important for small businesses. In the competitive marketplace of today, establishing a strong brand identity can make all the difference between success and failure. Here are five key reasons why branding should be a top priority for small businesses:
Maximizing Social Media in the Tourism Shoulder Season
As the vacation season winds down in Peterborough, The Kawarthas and Northumberland and shoulder season approaches, tourism destinations in our region often experience a slowdown in visitor traffic. Shoulder seasons refer to the periods just before and after the peak tourist seasons. These quieter months are often characterized by lower visitor numbers, colder weather, and greater affordability. Historically, attracting tourists during shoulder seasons presented a challenge for destinations, as travellers tend to opt for the more popular, bustling times of the year. Shoulder Seasons present a unique opportunity for businesses in the tourism industry to leverage social media platforms to boost their visibility and attract more visitors. In this article, we will explore the benefits of utilizing social media during the shoulder season and share some effective strategies to make the most of this digital marketing tool.
What are Shoulder Seasons?
When planning a vacation, most people aim to visit popular destinations during their peak seasons. For the Peterborough, Kawarthas and Northumberland regions peek season is roughly May to October. Peak seasons offer a unique experience. However, have you ever heard of "shoulder seasons" in tourism? In this article, we will delve into the concept of shoulder seasons and why they are gaining popularity among travel enthusiasts and why businesses in the region should take note.
The Power of what3words: Unlocking New Possibilities for Small Businesses
If you're a small business owner, you know the importance of accurate address information for attracting customers, delivering goods and services, and optimizing your operations. Traditional addresses can sometimes be imprecise or confusing, leading to misplaced deliveries and frustrated customers. Enter what3words, a revolutionary location system that promises to simplify the way we navigate the world. In this article, we'll explore how what3words can benefit small businesses and why you should consider integrating it into your operations.
News Release | June 6th 2023
OmniWorx Design Awarded $5,000 Grant Through the Starter Company Plus Program!
OmniWorx Design is honoured to be one of 6 recipients of a $5,000 micro-grant from the Government of Ontario’s Starter Company Plus program run by Peterborough & Kawarthas Economic Development to support the growth of their business in the coming years.
The Benefits of .CA Domain Names for Canadian Businesses
When it comes to establishing a strong online presence, choosing the right domain name is crucial. For Canadian businesses, using a .ca domain name is a smart choice for a variety of reasons.
Best Practices for Website Design
Are you looking to create a website that stands out from the competition? If so, you need to make sure you’re following the best practices for website design. From choosing the right colors to optimizing for mobile devices, there are a lot of factors to consider when designing a website. In this guide, we’ll cover the essential best practices for website design that you need to know. By following these tips, you’ll be able to create a website that looks great, functions well, and helps you reach your goals.
Spring Cleaning for Your Brand
Spring is almost here in Peterborough and the Kawarthas and it's time to shake off the cobwebs of winter and embrace the new season. For many people, that means doing some serious cleaning around the house. But spring cleaning isn't just for your living space; it's also a great time to take stock of your brand and make sure it's in tip-top shape. This is especially important for a market that sees 3 million tourists through peak season. Here are some tips to make sure your business is ready for the upcoming tourist season!
Marketing & Promotion in a Tourist Market
Tourists to the Peterborough & Kawartha Area spend an average of $311 million in our local economy each year. With the peek tourist season just around the corner, we thought it would be a great time to share some information to help local businesses get their share of this very large pie!
Design & Copyright: What Do You Own?
We have written about new trademark laws in Canada but another often misunderstood intersection in design and law is copyright law. Although we suggest that anyone with detailed questions speak with their lawyer about their specific circumstances, we wanted to give a brief overview of copyright in Canada. In short, unless you have hired a graphic designer as an employee, copyright belongs to the designer unless otherwise negotiated.
OmniWorx Cares: Our Impact in 2022.
In 2022 OmniWorx Design provided $2,500 in value to non-profits in their community in 2022 through their OmniWorx Cares Program!
Client Feature - The Avant Garden Shop
We were excited to be able to work with Brenda Ibey of the award winning Avant-Garden Shop on her social media presence from December 2022. We worked with Brenda to create consistent graphics for her social media posts that included he brand and the location of the store. We also shared a number of the stores positive reviews and created the Avant-age Awards, these awards were given to top preforming products in various categories. Keep reading to see what Brenda thought about working with OmniWorx Design!
Five Amazing Years - Five Amazing Projects
2022 marked OmniWorx Designs 5 year anniversary so for our holiday special this year we wanted to highlight our 5 favourite projects from the last 5 years. From designing a sign for a bookstore along a major road in Scarborough to working with a Canadian TV icon, here are 5 highlights of our first 5 years.
Why We Recommend Squarespace.
With so many options to create websites out there for small business owners, why do we recommend Squarespace? What are the benefits of Squarespace over the other options available? In this article we break down some of the reasons we work with Squarespace to build websites for our clients.