Best Practices for Website Design
Are you looking to create a website that stands out from the competition? If so, you need to make sure you’re following the best practices for website design. From choosing the right colors to optimizing for mobile devices, there are a lot of factors to consider when designing a website. In this guide, we’ll cover the essential best practices for website design that you need to know. By following these tips, you’ll be able to create a website that looks great, functions well, and helps you reach your goals. Let’s get started!
Website OmniWorx Design designed for Muddy Paws in the Guild
Optimize for Mobile Devices
The latest stats say that over 60% of internet traffic is on a mobile device. It’s clear that more and more people are using mobile devices to access the internet, so it’s essential that your website is optimized for mobile. Make sure your website is responsive and looks great on all devices. You should also consider using a mobile-first design approach. This means designing your website for mobile devices first and then scaling up for larger screens. This will help ensure that your website looks great on all devices.
Include Clear Navigation
Navigation is one of the most important aspects of website design. It can make or break any website design. To determine your navigation needs think about your customer journey and your call-to-action or CTA. What do you want your customer to do or get out of your website. If you want them to make a purchase online make sure it takes as few steps as possible for them to do that. If you want them to visit your location, make it easy for them to find your address. Make sure your navigation is clear and intuitive. Use drop-down menus and other navigational elements to make it easy for visitors to find what they’re looking for.
Include Engaging Content
Content is king when it comes to website design. Make sure you are updating your website on a regular basis whether through new products or a blog to share advice. Content marketing is a powerful tool in a business owners marketing toolkit. It not only can improve your search engine optimization but also make you an authority in your field. This is because customers with questions will search for answers to that question and if you can provide an answer, that customer will remember you when they need your services. Make sure your content is well-written, informative, and relevant to your audience. You should also consider including visuals such as images and videos to make your content more engaging.
Make Your Website Secure
Security is essential when it comes to website design. You want to make sure your website is secure so that visitors feel safe using it. Make sure you’re using an SSL certificate and other security measures to protect your website and your visitors’ data. This will help ensure that your website is secure and your visitors feel safe using it. Our website builder Squarespace includes all the security features your website will need including an SSL certificate, PCI compliant checkout processes and even a 24/7/365 security team so you don’t have to worry about your sites security. You can read more about that in this article about why we use Squarespace.
Preventing Spam
The last best practice of website design we would like to mention are some best practices to reduce spam. The number one way to reduce spam is to never list your email address in plain text on your website. There are some companies that illegally use bots that scour the web looking for plain text emails to add to a mailing list which they sell to other companies who then illegally send you unsolicited marketing emails. There are two ways to reduce this type of spam. The first is to utilize an email form where customers email you via a form. The second option is to hide your address within a hyperlink like this so that people can still email you by clicking on that link, you can also link your email to a button. Clicking on either of these will open up an email in the users default mail client where the user can then type an email. It’s important to note that these methods work at the moment because they require input from a user, as programs become more sophisticated there may be a way to over come these but at the moment they are the best methods to reduce your spam.
By following the best practices for website design, you’ll be able to create a website that looks great, functions well, and helps you reach your goals. From optimizing for mobile devices to your websites security, there are a lot of factors to consider when designing a website. If you are better at your business than you are at building a website, visit our website page to see how we can help you build the perfect new website or redesign a dated site.
About the Author - Jack C. Henry
A graduate of OCAD University’s Graphic Design program, Jack blends art with real-world business strategy. The result? Creative solutions that add value to your business. Jack has designed for a wide range of industries including restaurants, retail stores, health care, community organizations and charities. As well as helping companies develop their brand, he creates beautiful marketing materials and signage.
About OmniWorx Design.
OmniWorx Design is a boutique design firm providing graphic design, branding, marketing services to individuals, small & mid-sized businesses. More...