Three Key Takeaways from DesignThinkers Toronto 2022.
I was so happy to be back to RGD’s DesignThinkers in person this year at the Meridian Hall in Toronto. Here are my top 5 takeaways from this years event that I will be brining back to our clients.
Connecting to B2B Customers this Holiday.
While the holiday season is a time where many B2B businesses slow down their marketing efforts. B2B businesses shouldn’t wind down for the holidays, they should wind up! Use the holiday season to your advantage, there will be fewer marketing messages directed at business owners and decision makers so your message or promotions can stand out! Here are 4 tips to engage with your B2B market this holiday season.
Connecting to B2C Customers this Holiday.
Consumers have hundreds of thousands of promotions coming at them all the time and even more come the holidays. How can you stand out from the masses? It’s worth taking some time to think about how your promotions stand up against your competitors and other businesses in your area. Here are 4 tips to engage with your B2C market this holiday season.
Introducing Squarespace Fluid Engine!
Fluid Engine is an exciting new upgrade to Squarespace 7.1 sites that allow for, amongst other things, drag and drop functionality to make your site truly unique! You can place images, text and other content anywhere on the page with ease and even overlap elements like text over top of images. You can even have content rolling right off the sides of the page!
The Ultimate Guide & Checklist for Attending Community Events (as a Vendor).
We have all been to various community events whether celebrating a local or national holiday, farmers markets or a seasonal festival. We know how to attend, but do you know how to make the most out of attending a community event as a vendor? Here are our tips to make your attendance as successful as possible!
Project Feature: We’re in Your Neighbourhood
This year we have been working with Top Roofers to create an ongoing campaign to use with their out of home advertising, mail advertising, social media advertising and even on their work vans. Top roofers wanted to promote that they were a local roofer and that they were already working in their customers neighbourhoods so we created the We're In Your Neighbourhood Campaign to promote to new customers in the neighbourhoods they served already.
Buy Local: Why Should You Work With A Local Graphic Designer.
There are a lot of options out there for small and mid-sized businesses when it comes to getting design work done. There are a number of companies offering flat rate monthly design services, there are contest sites that garner 100’s of designs for $100 and people who will do a number of large design tasks for under $100. Not to mention companies from overseas offering what looks like a good deal. Why should your small business choose a local designer?
Client Feature
Premier Skating
We worked with Premier Skating to upgrade their website to modernize and automate their class registration process over the past summer. We continue to work with owner Tracy to maintain and make updates to the website where necessary. See what Tracy has to say about her experience working with OmniWorx Design here.
Branding with OmniWorx Design.
Every business owner knows they need a brand, but what exactly is a brand and how exactly does one go about creating one. In this article we explain our branding process and why good branding costs more money.
Squarespace Fee Updates
Our website hosting and design provider Squarespace has increased their fees as of February 7th 2022 to align with new offerings in their plans. However, as a member of the Squarespace Circle community, we can still get our clients legacy rates until March 31st 2022! If you have been thinking about updating your website but have been putting it off, now is the time to do it when you can lock in the legacy pricing!
Holiday Marketing in 2021
Much like last year 2021’s holiday shopping season is not going to be like any other. Although many jurisdictions are now more open, many consumers may still be wary about going out to do their annual holiday shop. How can small businesses adapt to yet another pandemic holiday season? Here are 4 tips for small business owners.
HEX, RGB, CMYK Oh My!
If you have ever done design work on a PowerPoint you might have seen the term HEX or the letters RGB and if you have been doing more advanced work you might have even seen the letters CMYK. What do these terms mean and what is the difference between them? Most importantly, why does it matter? This article answers all your questions about the three primary colour systems business owners should understand.
Vaccine Passports: Who Needs Them?
This week the Ontario Government announced that proof of vaccination will be required to enter some non-essential businesses. Who will need to check for vaccine passports? We have the list here.
News Release | September 1st 2021
Toronto, Ontario (September 1st 2021) – Over the last 8 months OmniWorx Design has worked with local filmmaker Jamie Day Fleck of FLECK Productions to create a unique brand identity for her new film In My Backyard highlighting the unique ways of growing a kitchen garden within the city of Toronto.
Project Spotlight: In My Backyard Film Brand
Over the past few months we have been working with FLECK Productions to create a brand for their new documentary film, In My Backyard set to premiere September 12th 2021. In My Backyard follows the filmmaker's journey learning about urban agriculture in the City of Toronto.
Using the “Know, Like, Trust Principle” in Social Media
It is a simple fact in business, people will do business with those that they Know, Like & Trust. That is the nature of business today as we are inundated with mass marketing yelling at us from the time we wake up to when we go to sleep. Customers and clients want to feel genuinely connected to the brands and businesses they buy from or work with. How can you reach out and get your target market to know, like and trust you in a crowded social media market?
Land Acknowledgements
The owners of OmniWorx Inc. acknowledge that we live and work on aboriginal land that has been inhabited by Indigenous peoples for generations.
Small Business and the Canadian Anti-Spam Law for Email Marketing
At OmniWorx Inc. we often get questions surrounding the legalities of marketing communications such as email and paper newsletters. Here is some basic information to help you make sure your business is adhering to Canadian Anti-Spam Law.
News Release | March 19th 2021
After six months of consultation, Scarborough Arts is launching their brand new website this month. Scarborough Arts worked with local design firm, OmniWorx Inc., on the project to update and modernize their website as well as offer brand new features to their membership.
Client Feature
We first began working with Top Roofers in January of 2020 to update their website and soon proved that we could bring even more value to their business. We worked with Top Roofers to update their brand, create a newsletter and provide support for social media promotions. We are continuing to work with Top Roofers in 2021 to continue to update their branding collateral to the new brand, create a spring marketing campaign for local papers, postcards and billboards and continuing to produce newsletters.