The 50/20/20/10 Rule of Social Media Marketing
Coming up with content to post to social media on a regular basis can be a challenging task. It is easy to focus on just selling your product, but this can make your social media accounts very dry and cause people to lose interest. That’s why many social media marketers suggest the 50/20/20/10 rule for social media marketing
4 Ways to Pivot Your Service Offerings Back Into Lockdown.
The Province is on the verge of another lockdown like we saw in April and May. Though the busy shopping season will be finishing up in less than a week, it is still important to your business to be able to make it through the next month of lockdown, essential or non-essential.
Running Contests for Lead Generation
How many times have you been scrolling your social media feeds and you come across a post saying something along the lines of “Follow us and share this post for a chance to win…” or “Subscribe to our mailing list for a chance to win…”? Contests are a great way to generate initial interest in your business and its offerings. They are also an effective way to grow your social media following because people are always drawn to winning something.
The Guide to Gift Guides.
In part one of our four part series on Holiday Marketing in 2020 we discuss creating lists and gift guides that can be easily accessed and browsed by customers remotely. What are some best practices when it comes to their design? How should they be produced to make them as accessible as possible? What is the best way to promote your list or guide?
Logo Design: Why You Need a Professional Designer.
With so many cost effective options for brand design, what value does a professional designer or design firm bring to the table?
Municipal Resources for Small & Mid-Sized Business Owners
There are a number of resources that municipalities have created for small businesses in the their cities to help them navigate through this COVID-19 pandemic. We have created a listing of some of the resources offered in the City of Toronto, the City of Peterborough & the City of the Kawartha Lakes. Make sure to check them out.
Client Feature
Cliffside Village Books
Over the summer of 2019 we worked with Genevieve of Cliffside Village Books to design a new store front sign for her business. We worked with Genevieve to create a new storefront sign that was not only easy to read from the street but also on brand to fit with the feel of the rest of the store.
Advertising: Brand Awareness vs. Selling
These are unique times for the small and mid-size business community. Many stores have had to close because they are not listed as essential or are operating with reduced service offerings and hours. Should you continue advertising when your ability to sell is reduced or halted completely? The short answer to this question is Yes!
TikTok and Small Business
If you are a small business who is looking to market to Generation Z you definitely should be on social media, but there is one platform that you should be thinking about being a part of, the video-sharing platform TikTok.
Is Squarespace Actually SEO Friendly?
The short answer is YES! Sites made from high quality templates such as those from Squarespace and Wordpress perform just as well in Google searches if used properly.
Readability and SEO: Writing tips to boost your search ranking
Readability and SEO (search engine optimization) go hand-in-hand. Search engines like Google are on the hunt for the most valuable, relevant results for user queries. That means not only finding the best information, but also finding content that’s interesting and easy to read.
Trade Mark Registration in Canada
There are many benefits to registering your company’s logo or other proprietary marks in Canada but is it really worth the paper work and cost? There are also some changes to the registration process that came into effect in June to align Canada’s trademark registration process with those of over 100 countries internationally. Let’s explore some of the benefits that registering a trademark nationally may give to small and mid sized business owners and discuss what some of the changes may offer business owners.