Brand Identity. We worked with Chaos Controler Thamer Linklater to create a professional, approachable and modern yet timeless brand. We extended this brand into the website (see below), physical promotional materials and social media post templates.

We had the pleasure of assisting Thamer in building this business from the ground up including meetings with Peterborough’s local Economic Development Agency to learn more about the marketplace and find out what, if any, other options existed in the local market. The biggest thing we took out of this conversation is that there was currently no one doing this type of work professionally in the local area and that if we could create a polished, professional brand that it would go a long way to securing clients.

Thamer was focused on working with small businesses within the beauty industry but after discussions with the Economic Development Agency they decided that trades would also be a place that could use the assistance of a local administrator

Not wanting to limit what type of businesses Thamer could take on just with the branding we designed a logo that symbolized a business in chaos whether through unorganized booking, emails or filing systems. The chaos of the two lines at the right of the logo and then they smooth out as they get closer to the business name. We also chose a font that was modern but reminiscent of more traditional typefaces symbolizing an assistants traditional role as a notetaker and organizer.