Brand Identity & Marketing Campaigns

Top Roofers

Building a brand, building trust with homeowners.

Top Roofers came to us seeking a refreshed brand and a marketing campaign that would elevate their visibility in the competitive Toronto roofing market. Their goal was to create a professional, recognizable identity while generating more leads and showcasing their expertise to homeowners across the city.

What We Did

Brand Identity

We worked with Top Roofers to modernize and standardize their brand. This included creating a clean, memorable logo rooted in their established roof motif and colour palette, paired with a contemporary sans-serif typeface. From that foundation, we designed business cards, postcards, uniforms, billboards, site signage, and newsletters to ensure a consistent, professional presence. We also built a website aligned with the refreshed brand, providing a unified experience across all digital and physical touchpoints.

In Your Neighbourhood Campaign

Alongside the branding work, we developed and executed the “In Your Neighbourhood” campaign, a multi-channel promotion that highlighted owner Bruno Tremblay. The campaign featured social media advertising, out-of-home billboards, van wraps, street signage, and direct mail, all coordinated with the website to generate leads and promote roofing projects. The integrated campaign reinforced the new brand identity while actively driving inquiries and visibility in the Toronto market

Billboard advertising Top Roofers with a picture of a man and a white van, located at an intersection with traffic lights and high-rise buildings.
Various logo designs and color codes for 'Top Roofers' with accompanying font style descriptions.
A white work van for Top Roofers parked on a street, with a man in the driver's seat smiling and wearing a red cap, ladder mounted on top, in front of a house with a brick wall and trees.
Business cards for Top Roofers, a roofing company, featuring the name, logo, contact information, and slogan.
White company van with a roof ladder on top, advertising Top Roofers, a roofing company, with text indicating they are locally owned since 1989, and providing contact information including a website, phone number, and social media icons.
Hand holding a red business card for Top Roofers, a roofing company in Toronto, with a house and greenery in the background.

Our Impact

  1. In the first half of 2022, Top Roofers doubled their income compared to the same period in 2021.

  2. Their website recorded 2,500 unique visits, with 8% (204 visits) converting into leads and 4% (100 visits) converting into projects.

  3. The “In Your Neighbourhood” campaign plus a referrals‑boost campaign generated over half of all incoming leads for the business.