4 Ways to Pivot Your Service Offerings Back Into Lockdown.
The Province is on the verge of another lockdown like we saw in April and May. Though the busy shopping season will be finishing up in less than a week, it is still important to your business to be able to make it through the next month of lockdown, essential or non-essential.
Municipal Resources for Small & Mid-Sized Business Owners
There are a number of resources that municipalities have created for small businesses in the their cities to help them navigate through this COVID-19 pandemic. We have created a listing of some of the resources offered in the City of Toronto, the City of Peterborough & the City of the Kawartha Lakes. Make sure to check them out.
Advertising: Brand Awareness vs. Selling
These are unique times for the small and mid-size business community. Many stores have had to close because they are not listed as essential or are operating with reduced service offerings and hours. Should you continue advertising when your ability to sell is reduced or halted completely? The short answer to this question is Yes!