Design & Copyright: What Do You Own?
We have written about new trademark laws in Canada but another often misunderstood intersection in design and law is copyright law. Although we suggest that anyone with detailed questions speak with their lawyer about their specific circumstances, we wanted to give a brief overview of copyright in Canada. In short, unless you have hired a graphic designer as an employee, copyright belongs to the designer unless otherwise negotiated.
OmniWorx Cares: Our Impact in 2022.
In 2022 OmniWorx Design provided $2,500 in value to non-profits in their community in 2022 through their OmniWorx Cares Program!
Client Feature - The Avant Garden Shop
We were excited to be able to work with Brenda Ibey of the award winning Avant-Garden Shop on her social media presence from December 2022. We worked with Brenda to create consistent graphics for her social media posts that included he brand and the location of the store. We also shared a number of the stores positive reviews and created the Avant-age Awards, these awards were given to top preforming products in various categories. Keep reading to see what Brenda thought about working with OmniWorx Design!
Connecting to B2B Customers this Holiday.
While the holiday season is a time where many B2B businesses slow down their marketing efforts. B2B businesses shouldn’t wind down for the holidays, they should wind up! Use the holiday season to your advantage, there will be fewer marketing messages directed at business owners and decision makers so your message or promotions can stand out! Here are 4 tips to engage with your B2B market this holiday season.
Connecting to B2C Customers this Holiday.
Consumers have hundreds of thousands of promotions coming at them all the time and even more come the holidays. How can you stand out from the masses? It’s worth taking some time to think about how your promotions stand up against your competitors and other businesses in your area. Here are 4 tips to engage with your B2C market this holiday season.
The Ultimate Guide & Checklist for Attending Community Events (as a Vendor).
We have all been to various community events whether celebrating a local or national holiday, farmers markets or a seasonal festival. We know how to attend, but do you know how to make the most out of attending a community event as a vendor? Here are our tips to make your attendance as successful as possible!
Project Feature: We’re in Your Neighbourhood
This year we have been working with Top Roofers to create an ongoing campaign to use with their out of home advertising, mail advertising, social media advertising and even on their work vans. Top roofers wanted to promote that they were a local roofer and that they were already working in their customers neighbourhoods so we created the We're In Your Neighbourhood Campaign to promote to new customers in the neighbourhoods they served already.
Buy Local: Why Should You Work With A Local Graphic Designer.
There are a lot of options out there for small and mid-sized businesses when it comes to getting design work done. There are a number of companies offering flat rate monthly design services, there are contest sites that garner 100’s of designs for $100 and people who will do a number of large design tasks for under $100. Not to mention companies from overseas offering what looks like a good deal. Why should your small business choose a local designer?
Holiday Marketing in 2021
Much like last year 2021’s holiday shopping season is not going to be like any other. Although many jurisdictions are now more open, many consumers may still be wary about going out to do their annual holiday shop. How can small businesses adapt to yet another pandemic holiday season? Here are 4 tips for small business owners.
HEX, RGB, CMYK Oh My!
If you have ever done design work on a PowerPoint you might have seen the term HEX or the letters RGB and if you have been doing more advanced work you might have even seen the letters CMYK. What do these terms mean and what is the difference between them? Most importantly, why does it matter? This article answers all your questions about the three primary colour systems business owners should understand.
Vaccine Passports: Who Needs Them?
This week the Ontario Government announced that proof of vaccination will be required to enter some non-essential businesses. Who will need to check for vaccine passports? We have the list here.
Using the “Know, Like, Trust Principle” in Social Media
It is a simple fact in business, people will do business with those that they Know, Like & Trust. That is the nature of business today as we are inundated with mass marketing yelling at us from the time we wake up to when we go to sleep. Customers and clients want to feel genuinely connected to the brands and businesses they buy from or work with. How can you reach out and get your target market to know, like and trust you in a crowded social media market?
Small Business and the Canadian Anti-Spam Law for Email Marketing
At OmniWorx Inc. we often get questions surrounding the legalities of marketing communications such as email and paper newsletters. Here is some basic information to help you make sure your business is adhering to Canadian Anti-Spam Law.
The 50/20/20/10 Rule of Social Media Marketing
Coming up with content to post to social media on a regular basis can be a challenging task. It is easy to focus on just selling your product, but this can make your social media accounts very dry and cause people to lose interest. That’s why many social media marketers suggest the 50/20/20/10 rule for social media marketing
4 Ways to Pivot Your Service Offerings Back Into Lockdown.
The Province is on the verge of another lockdown like we saw in April and May. Though the busy shopping season will be finishing up in less than a week, it is still important to your business to be able to make it through the next month of lockdown, essential or non-essential.
Running Contests for Lead Generation
How many times have you been scrolling your social media feeds and you come across a post saying something along the lines of “Follow us and share this post for a chance to win…” or “Subscribe to our mailing list for a chance to win…”? Contests are a great way to generate initial interest in your business and its offerings. They are also an effective way to grow your social media following because people are always drawn to winning something.
The Guide to Gift Guides.
In part one of our four part series on Holiday Marketing in 2020 we discuss creating lists and gift guides that can be easily accessed and browsed by customers remotely. What are some best practices when it comes to their design? How should they be produced to make them as accessible as possible? What is the best way to promote your list or guide?
Logo Design: Why You Need a Professional Designer.
With so many cost effective options for brand design, what value does a professional designer or design firm bring to the table?
Municipal Resources for Small & Mid-Sized Business Owners
There are a number of resources that municipalities have created for small businesses in the their cities to help them navigate through this COVID-19 pandemic. We have created a listing of some of the resources offered in the City of Toronto, the City of Peterborough & the City of the Kawartha Lakes. Make sure to check them out.
Advertising: Brand Awareness vs. Selling
These are unique times for the small and mid-size business community. Many stores have had to close because they are not listed as essential or are operating with reduced service offerings and hours. Should you continue advertising when your ability to sell is reduced or halted completely? The short answer to this question is Yes!